PR Through Search Engine Marketing
In the event of a crisis, a strong public relations campaign can make or break a company's future. Your company may provide interviews and press releases in this situation, but the story will still be reported by a 3rd party. Misleading or incorrect information can harm a company's reputation long term. What is the solution? Provide first party, accurate information through Search Engine Marketing (PPC). When people hear a rumor or an interesting news story, where is the first place they look? The Internet. Most search engine results will be 3rd party news affiliates or blog sites...are you going to rely on them to provide accurate information?
We can work with you and/or your existing PR firm to develop and implement a local, national, or international public relations campaign through the PPC channel. Our web development team will create a custom landing page based on the PR strategy while our search marketing team develops a campaign to ensure your website is visibile and clicked. We can launch an entire public relations campaign within 1-2 hours of contact from you or your public relations team.
Who Should Utilize Public Relations Through Search Marketing?
A company's reputation is vital to their future existence. Ensuring accurate information is provided in a timely manner can save your reputation in the time of a crisis or newsworthy issue. Public relations through search engine marketing is popular in many industries including:
- Hospital and Healthcare
- Restaurant and Food Service
- Manufacturing
- Automotive
- Schools and Universities
- Entertainers and Public Figures
- Government Funded Organizations
- Public Funded Organizations
- Hotel and Living Communities
- Anyone who Should Maintain a POSITIVE REPUTATION with the public
For more information about crisis management and PR through search engine marketing, contact us today.