Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretches to the moon and is the top reason 150,000+ companies use the platform (us included). Sounds lovely (and it is), but the massive list of software Hubs, features, and pricing tiers can overwhelm newcomers with lack of clarity.
The range of services is so broad because HubSpot clientele includes the full spectrum of sizes, industries, and needs. There's no one-size-fits-all package. To scale your business, you must understand which Hubs and which levels will be right for you based on your goals, business model, and budget.
| What Is a HubSpot Hub? | Sales Hub Features |
| How to Choose a Hub & Tier | Service Hub Features |
| CMS Hub Features | Operations Hub Features |
| Marketing Hub Features | Bundles |
HubSpot is the world's top provider of CRM (customer relationship management) software for inbound marketing, sales, and service. There are five software platforms, or Hubs -- think of them digital toolsets to help you with anything from lead generation to operational productivity.
HubSpot offers:
What HubSpot is truly used for is growing and sustaining business in the most efficient way possible.
No decent HubSpot consultant will blindly push you toward the biggest, most expensive software solution. Before you approach a sales rep about using a Hub (or Hubs -- see Bundling section below), consider these parts of your operation:
How does HubSpot work from a practical standpoint? The five software platforms each come in four tiers: Free, Starter, Professional, and Enterprise. As you can guess, higher tiers come with more features and bigger monthly fees.
Note that commitment and payment terms also vary by tier:
| HubSpot Free | No commitment | No payment |
| HubSpot Starter | Monthly or annual commitment | Monthly or annual (discounted) payment |
| HubSpot Professional | Annual commitment | Monthly or annual (discounted) payment |
| HubSpot Enterprise | Annual commitment | Up-front annual payment |
Now that you understand how to approach a potential purchase, let's break down HubSpot's features and costs, Hub by Hub. The prices below are color-coded as follows:
(*Note: Prices below assume you’re paying up-front annually, which earns you a 10% discount vs. paying monthly.)
HubSpot CMS Hub pushes the limits of what a traditional CMS (content management system) can do. CMS Hub makes it easier for developers to build a website -- and non-developers to manage it -- with SEO (search engine optimization) and UX in mind.
Need to create personalized content for different segments of your audience? Piece of cake. Want to get your company website found more easily online? HubSpot's tools don't require decades of technical expertise.
Best of all, thanks to seamless integrations with other HubSpot tools, you can streamline your marketing efforts and track site performance in the same place.
HubSpot CMS Free is all you need for a securely hosted, optimized infrastructure for both admins and end users. The Starter tier is easier to use thanks to drag-and-drop functionality and adds features for digitized payments, local development, and app and asset purchases. Professional adds personalization tools, A/B testing, and SEO troubleshooting. CMS Enterprise lets you build custom web apps, add more websites, and require login for end-user access to certain pages.
HubSpot's Marketing Hub is all about content and using it to build trust and relationships with leads. It's possible to write and design blog posts and website pages, social media posts, and email blasts without leaving the platform. When you're done, you can automate the delayed release of those assets and come back later to see how they're performing.
Because Marketing Hub lets you manage content from start to finish, you can avoid juggling multiple software solutions or wasting time piecing together reports. Your marketing tools and data will be integrated for easy access and insight.
The Free tier of the Marketing Hub lets you handle most of the basics of creating and sharing content. The Starter tier removes HubSpot's branding from your content and relaxes limits on tools. Professional-level users gain access to social media publishing tools and expanded reporting capabilities. Enterprise offers unmatched fine-tuning of how you manage lead data and internal teams.
HubSpot Sales Hub is like a Swiss army knife of sales tools -- without the Swiss cheese holes you'll find in competing solutions. From organizing your pipeline to automating personalized emails, it makes customer relationship management efficient in a way an Excel spreadsheet never could. Once you start digging into tracked evidence of specific leads opening specific emails and clicking on specific links, it feels like a cheat code.
Fits for HubSpot Sales include teams that need a customizable CRM space or are sick of hunting for missing records or answering the same emails repeatedly. Bogged-down teams of any size can benefit from freeing up time to do what they do best -- go out and sell.
The Free version of Sales Hub offers a variety of time-saving tools for email sending and tracking, along with several app and email platform integrations. Starter sets higher limits across many of the base features, plus it adds digitized payment functionality and automated contact and task triggers. Sales Hub Professional adds ABM, automated outreach, and forecasting tools. Enterprise tops it all off by adding predictive lead scoring and expanding customer data tracking.
Managing customer relationships can get out of hand if you outgrow your team's capacity and efficiency. HubSpot Service Hub handles the repetitive work so you have more time to solve problems -- and keep buyers smiling.
With features like automation, ticketing, and knowledge base management, the Service Hub can help you provide top-notch service without sacrificing efficiency. Intuitive reporting and analytics can help you spot support trends that indicate larger problems and help you make data-driven decisions.
For many companies, repeat customers are the largest source of revenue. Go with Service Hub if you feel your current support system is limiting customer satisfaction and recurring business.
HubSpot Service's Free version hooks you up with a support ticket system and facilitates email, chat, and other service avenues. Starter tier users can set up automatic routing of customer questions to the appropriate rep, as well as other auto-triggered emails. The Professional tier's primary selling point is help desk software to solve more customer problems via self-service and automation. Service Enterprise is largely about expanding the maximum allowable contact lists, ticket and help desk workflows, ticket pipelines, and more.
At first glance, it's tough to see what makes the youngest of the five hubs unique from its siblings. We'll let HubSpot explain Operations Hub in its own words:
"The new hub is designed to align companies around clean and connected data, to keep processes efficient at scale, and to empower operations teams to spend less time on reactive data tasks and more time on business strategy."
Choose Operations Hub if you find company growth in a holding pattern due to lost deals, cancellations, and other churn. The sooner you start using Operations Hub, the more easily you can untangle sloppy processes and needlessly complicated systems. Even if you don't work in an operations department, HubSpot can help anyone who must answer for:
Operations Hub Free lays the groundwork for better management of data syncing, contacts, and all third-party integrations. At the Starter tier, you're able to track email response and general health. Professional-tier users can schedule workflow triggers and view data trends, health, and AI recommendations. Enterprise users gain the powers of custom datasets and objects, as well as a UX testing sandbox.
For many companies, one HubSpot feature or service won’t solve all their problems. It’s more common to use multiple Hubs for a closed-loop, single source of truth for performance.
One aspect of HubSpot’s services that deserves kudos is the insane amount of integration between each platform. The five systems “talk to" and share information with each other to help users see how marketing activities impact sales outcomes.
There are four HubSpot CRM Suite bundles available, along with a custom option. These include the respective tier of all five Hubs, with a major discount for the three paid tiers.
| HubSpot Tier |
Bundled Cost |
Cost Without Bundling |
| Free | Free | Free |
| Starter | $30 (new user) / $45 (current user) | $95 |
| Professional | $1,600 | $2,196 |
| Enterprise | $5,000 | $9,200 |
| Create-a-Bundle | Varies | N/A |
If you have dire needs for certain Hubs but would gain little value from another, don't fear. The Create-a-Bundle feature lets you combine multiple Hubs from different tiers.
To sum each HubSpot software platform up in a few words:
| Marketing | Sales | CMS | Service | Operations |
| Generate qualified leads with content | Streamline nurturing leads into customers | Host & build a website for revenue growth | Get customers faster answers | Efficient process & data automation, syncing |
Use your company's goals, business model, and budget to determine which products you need, and at which investment levels.
To see a sample of how to use HubSpot CRM and Sales, check out our free playbook below:
We update this page often, but if you want to ensure you've got the the most current HubSpot pricing and feature lists, message one of our certified HubSpot experts.