protocol80 / Resources / Guides
Expert-built guides designed to help B2B marketers and manufacturers drive results across every stage of the funnel. Free, practical, and proven.
Today's average B2B buyer does 70 to 80 percent of their research online before reaching out to a sales rep. This all-out guide shows you how to attract, educate, and win over buyers through search, design, and content.
Get inspired with 30 top lead generation tips, tricks, and ideas to fill your B2B pipeline. Packed with actionable strategies to boost your results right now.
Download Free GuideDiscover what to expect in the early stages of a B2B inbound marketing campaign. Key activities, milestones, and metrics from months 0 to 3.
Download Free GuideTraditional tricks rarely work anymore. We have compiled the best modern trade show tips to help you stand out, maximize leads, and save time with technology.
Download Free GuideHow far along is your business in the AI integration process? We have self-tested AI tools and strategies, and will show you what works, and what is BS.
Download Free GuideBusiness growth starts online these days whether you like it or not. Your 101-level resource for shifting to inbound (modern) marketing tactics.
Download Free GuideWithout tools in place to benchmark your efforts, it is impossible to scale. This guide gives you everything you need to audit your current efforts and move forward with confidence.
Download Free GuideThis guide (downloadable version included) will help you get in front of more prospects online. There is no reason to lose out on business because no one knows you exist.
Download Free GuidePull tactics together in a synchronized, efficient way. This free & downloadable guide shows manufacturers how to build a growth engine that actually runs.
Download Free GuideYour services are not boring, to the right audience. This visual e-book shows manufacturers and niche industries how to use content marketing to stand out and convert.
Download Free GuideLearn how to attract the right customers using SEO and content aligned with your buyer personas. This free e-book shows you how to put them into action for better lead gen.
Download Free GuideToday's buyers will not tolerate sporadic or poorly written content. This e-book shows real-life examples of how technical companies win trust through content.
Download Free GuideFree Guide
Your potential buyers are looking for a sophisticated and functional online experience. This guide (download included) will help you create a marketing strategy that attracts high-quality prospects, consistently.