If you're in sales, there's no doubt you've heard the saying, Always Be Closing (ABC). In today's market, that's a fundamentally flawed way of thinking.
Today's buyer doesn't come to the table with a ton of questions, looking for answers. Instead, they come to the table with a ton of answers and knowledge, and are seeking help with their problem.
This shift means today's sales professionals need to use the mantra, Always Be Helping.
Today's buyer doesn't come to the table with a ton of questions, looking for answers. Instead, they come to the table with a ton of answers and knowledge, and are seeking help with their problem.
This shift means today's sales professionals need to use the mantra, Always Be Helping.
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Warm Up Those Cold Calls
Inbound marketing will produce leads with great context. Not all of them will be ready to talk about working together...yet.
We will help you:
- reach your prospects with an understanding of their pain point already in hand,
- educate your sales team on working with today's modern buyer (think millennials),
- establish a plan for using educational content in the sales process, and
- improve your lead nurturing.