As a marketer, you understand the significance of having an efficient and scalable digital platform for your online presence. You've likely heard of WordPress and Drupal, but today, I want to introduce you to our favorite: HubSpot CMS.
We've used every CMS under the sun, including our own custom-developed CMS (RIP ☠️) before the days of WordPress, and the one that has stood the test of time for developers and marketers alike has been HubSpot CMS Hub.
Let me explain why...
One of the standout benefits of HubSpot CMS is its ease of use. Unlike WordPress or Drupal, where you have a messy web of plugins and complicated interfaces, HubSpot's CMS is intuitive and streamlined.
Developers can take full advantage of the HubSpot CMS's flexibility by using the design tools they are most comfortable with, like JavaScript, CSS, and HTML. They can also use HubSpot's local development CLI, Themes, and a visual page builder to create unique, customized experiences.
But what if you're not a developer? No worries! The drag-and-drop functionality allows you to design and modify pages on the fly without touching a single line of code. Creating and updating content becomes an enjoyable process rather than a chore.
HubSpot has a price point that works for any business! Start-up to enterprise.
All of these prices include website hosting, which we feel is the best of the best.
Here's how pricing breaks down as of today (Aug 2023). To see the most current pricing, you can check out their CMS page here.
- Website pages
- Blog
- Drag-and-drop editor
- Basic SEO recommendations
- Managed cloud hosting
- CRM database
- Connect a custom domain
- Website traffic analytics
- Everything in Free
- Remove HubSpot branding
- Additional website pages
- Additional blog posts
- Personalization tokens
- Live chat and email support
- Everything in Starter
- Personalization through smart content
- Advanced SEO recommendations
- Dynamic content
- Contact attribution report builder
- A/B testing & reporting
- Site tree
- Phone support
- Everything in Professional
- SSO
- Custom objects
- Additional root domains
- Limit access to content
- Adaptive testing
- Membership logins
- Custom web applications
You can dig into each of the features listed above on HubSpot's CMS Hub page.
HubSpot is great about saving you money when you bundle hubs. Maybe you're ready for all of the tools included with Marketing Hub or you need Sales Pro. If you buy them together, you can typically score a better price.
Security is important to everyone. HubSpot CMS offers robust security measures, outclassing WordPress and Drupal in this aspect.
With SEO best practices embedded into the platform, HubSpot CMS Hub takes much of the complexity out of optimizing your website for search engines.
The built-in SEO recommendations guide you through every step, from keyword optimization to internal linking strategies, ensuring that your content aligns with what search engines and users are looking for.
The responsive design feature ensures that your site looks great on any device, a crucial factor in Google's ranking algorithm.
Plus, with integrated analytics tools, you can continually monitor how your pages are performing in search results and make data-driven decisions to improve them.
Perhaps one of the most compelling features for marketers is HubSpot CMS's seamless integration with other HubSpot Hubs, such as the CRM.
If you're looking to drive your business forward, HubSpot CMS offers you a more secure, easier-to-use, and seamlessly integrated solution compared to WordPress or Drupal.
At our inbound marketing agency, we've seen first-hand how the right CMS can transform marketing strategies, and we firmly believe that HubSpot CMS is a must-consider option.
Interested in learning more? Feel free to get in touch with us. We're here to help you explore how HubSpot CMS can elevate your marketing to the next level.
Happy marketing! 🚀