As a marketer, you understand the significance of having an efficient and scalable digital platform for your online presence. You've likely heard of WordPress and Drupal, but today, I want to introduce you to our favorite: HubSpot CMS.
We've used every CMS under the sun, including our own custom-developed CMS (RIP ☠️) before the days of WordPress. The one that has stood the test of time for developers and marketers alike? It's definitely HubSpot Content Hub (formerly CMS Hub).
Let me explain why ...
There are several reasons why we recommend HubSpot CMS to our clients, and even use it ourselves:
One of the standout benefits of HubSpot CMS is its ease of use. Unlike WordPress or Drupal, where you have a messy web of plugins and complicated interfaces, HubSpot's CMS is intuitive and streamlined.
Developers can take full advantage of the HubSpot CMS's flexibility by using the design tools they are most comfortable with, like JavaScript, CSS, and HTML. They can also use HubSpot's local development CLI, Themes, and a visual page builder to create unique, customized experiences.
But what if you're not a developer? No worries! The drag-and-drop functionality allows you to design and modify pages on the fly without touching a single line of code. Creating and updating content becomes an enjoyable process rather than a chore.
HubSpot has a price point that works for any business! Start-up to enterprise.
All of these prices include website hosting, which we feel is the best of the best.
Here's how pricing breaks down as of today (December 2024). To see the most current pricing, check out its Content Hub page here.
You can dig into each of the features listed above on HubSpot's CMS Hub page.
HubSpot is great about saving you money when you bundle hubs. Maybe you're ready for all of the tools included with Marketing Hub or you need Sales Pro. If you buy them together, you can typically score a better price.
Security is important to everyone. HubSpot CMS offers robust security measures, outclassing WordPress and Drupal in this aspect.
With SEO best practices embedded into the platform, HubSpot CMS Hub takes much of the complexity out of optimizing your website for search engines.
The built-in SEO recommendations guide you through every step, from keyword optimization to internal linking strategies, ensuring that your content aligns with what search engines and users are looking for.
The responsive design feature ensures that your site looks great on any device, a crucial factor in Google's ranking algorithm.
Plus, with integrated analytics tools, you can continually monitor how your pages are performing in search results and make data-driven decisions to improve them.
Perhaps one of the most compelling features for marketers is HubSpot Content Hub's seamless integration with all other HubSpot Hubs, such as the sales CRM.
If you're looking to drive your business forward, HubSpot's CMS offers you a more secure, easier-to-use, and seamlessly integrated solution compared to WordPress or Drupal.
At our inbound marketing agency, we've seen first-hand how the right CMS can transform marketing strategies, and we firmly believe that HubSpot Content Hub is a must-consider option.
Interested in learning more? Set up a no-hassle call to explore how HubSpot CMS can elevate your marketing to the next level:
(Editor's note: This blog post was originally published in August 2023 and was recently updated.)