HubSpot Features for all 5 Hubs (+ Cost per Tier)

• Adam Vosler

 

Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretches to the moon and is the top reason 150,000+ companies use the platform (us included). Sounds lovely (and it is), but the massive list of software Hubs, features, and pricing tiers can overwhelm newcomers with lack of clarity.

The range of services is so broad because HubSpot clientele includes the full spectrum of sizes, industries, and needs. There's no one-size-fits-all package. To scale your business, you must understand which Hubs and which levels will be right for you based on your goals, business model, and budget.

Table of contents:

What Is a HubSpot Hub?	Service Hub Features
How to Choose a Hub & Tier	Operations Hub Features
Content Hub Features	Commerce Hub Features
Marketing Hub Features	Bundles
Sales Hub Features

 

What Is a HubSpot Hub?

HubSpot is the world's top provider of CRM (customer relationship management) software for inbound marketing, sales, and service. There are five software platforms, or Hubs -- think of them digital toolsets to help you with anything from lead generation to operational productivity.

HubSpot offers:

• CRM Hub
• Marketing Hub
• Sales Hub
• Services Hub
• Operations Hub

What HubSpot is truly used for is growing and sustaining business in the most efficient way possible. 

 

How to Choose a HubSpot Hub & Features

No decent HubSpot consultant will blindly push you toward the biggest, most expensive software solution. Before you approach a sales rep about using a Hub (or Hubs -- see Bundling section below), consider these parts of your operation:

• Goals -- Consider where you are today and where you want to be in 3 years. For example, if you're a small business owner, you might just want a simple website and basic CRM capabilities. If you're already big, or have big growth dreams, you may need advanced marketing automation tools to keep up with its bustling customer base.
  
  
• Business Model -- Companies with certain product/service types, target audiences, and target industries may derive more value from some Hubs vs. others. Some options may be misaligned with or too complex for your needs. For example, a large B2C company may want high-end Marketing and Sales Hubs tiers so they can automate and simplify lead follow-up for tens of thousands of prospects. A mid-sized B2B may prefer lower tiers because it serves a smaller niche, but may also add HubSpot Content Hub so it can scale its website into a revenue-generating tool.
  
  
• Budget -- Don't get stuck paying for software you'll never use! At the same time, using only one Hub and sticking to cheaper tiers will limit your growth opportunities.

How does HubSpot work from a practical standpoint? The five software platforms each come in four tiers: Free, Starter, Professional, and Enterprise. As you can guess, higher tiers come with more features and bigger monthly fees. 

Note that commitment and payment terms also vary by tier:

HubSpot Free	No commitment	No payment
HubSpot Starter	Monthly or annual commitment	Monthly or annual (discounted) payment
HubSpot Professional	Annual commitment	Monthly or annual (discounted) payment
HubSpot Enterprise	Annual commitment	Up-front annual payment

 

Now that you understand how to approach a potential purchase, let's break down HubSpot's features and costs, Hub by Hub. The prices below are color-coded as follows:

• Free
• Starter
• Pro
• Enterprise

(*Note: Prices below assume you’re paying up-front annually, which earns you a 10% discount vs. paying monthly.)

HubSpot Content Hub

• Key Features: Website hosting, website building and expansion, data reporting, optimization for search engines and mobile viewers
• You Need It If: Past marketing/sales efforts didn’t prioritize your website as a revenue-generating tool; your company is outgrowing its current site or host

HubSpot Content Hub (formerly CMS Hub) pushes the limits of what a traditional CMS (content management system) can do. Content Hub makes it easier for developers to build a website -- and non-developers to manage it -- with SEO (search engine optimization) and UX in mind.

Need to create personalized content for different segments of your audience? Piece of cake. Want to get your company website found more easily online? HubSpot's tools don't require decades of technical expertise. There are even AI tools to help those lacking content creation skills.

Best of all, thanks to seamless integrations with other HubSpot tools, you can streamline your marketing efforts and track site performance in the same place.

HubSpot Content Hub Tiers

• Monthly starting price: Free / $15 / $450 / $1,500
• Notable fees: None / $15 monthly per extra seat / $45 monthly per extra seat / $75 monthly per extra seat
• Key tier difference: Included seats (2 / 1 / 3 / 5)
• Key tier difference: Maximum webpages (30 / 30 / 10,000 / 10,000)

Other Tier Highlights

HubSpot Content Hub Free is all you need for a securely hosted, optimized infrastructure for both admins and end users. The Starter tier is easier to use thanks to drag-and-drop functionality and adds features for local development and app/asset purchases. Professional adds personalization tools, A/B testing, and SEO troubleshooting. Content Hub Enterprise lets you build custom web apps, add more websites, and require login for end-user access to certain pages.

HubSpot Marketing Hub

• Key Features: Blog posts, landing pages, email automation, social media posting, reporting tools, contact forms 
• You Need It If: You want to generate more leads through your site, nurture those leads throughout the sales cycle, and measure performance all in one spot

HubSpot's Marketing Hub is all about content and using it to build trust and relationships with leads. It's possible to write and design blog posts and website pages, social media posts, and email blasts without leaving the platform. When you're done, you can automate the delayed release of those assets and come back later to see how they're performing.

Because Marketing Hub lets you manage content from start to finish, you can avoid juggling multiple software solutions or wasting time piecing together reports. Your marketing tools and data will be integrated for easy access and insight.

HubSpot Marketing Tiers

• Monthly starting price: Free / $15 / $800 / $3,600
• Notable fees: None / $15 monthly per extra seat / $45 monthly per extra seat and a $3,000 one-time onboarding fee / $75 monthly per extra seat and a $7,000 one-time onboarding fee
• Key tier difference: Included seats (2 / 1 / 3 / 5)
• Key tier difference: Included marketing contacts (0 / 1,000 / 2,000 / 10,000)

Other Tier Highlights

The Free tier of the Marketing Hub lets you handle most of the basics of tracking leads and sharing content. The Starter tier removes HubSpot's branding from your content and relaxes limits on tools. Professional-level users gain access to social media publishing tools and expanded reporting capabilities. Enterprise offers unmatched fine-tuning of how you manage lead data and internal teams.

 

HubSpot Sales Hub

• Key Features: Prospect & property management, automated email scheduling, lead scoring, revenue tracking, book-a-meeting, Facebook Messenger & live chat integration,
• You Need It If: Close rates are low; sales team is bound too much to menial tasks instead of selling; sellers are missing out on the massive pool of online prospects

HubSpot Sales Hub is like a Swiss army knife of sales tools -- without the Swiss cheese holes you'll find in competing solutions. From organizing your pipeline to automating personalized emails, it makes customer relationship management efficient in a way an Excel spreadsheet never could. Once you start digging into tracked evidence of specific leads opening specific emails and clicking on specific links, it feels like a cheat code.

Fits for HubSpot Sales include teams that need a customizable CRM space or are sick of hunting for missing records or answering the same emails repeatedly. Bogged-down teams of any size can benefit from freeing up time to do what they do best -- go out and sell.

HubSpot Sales Tiers

• Monthly starting price: Free / $15 / $90 per seat / $150 per seat
• Notable fees: None / $15 monthly per additional user / $1,500 one-time onboarding fee / $3,500 one-time onboarding fee
• Key tier difference: Included seats (2 / 1 / 0 / 0)

Other Tier Highlights

The Free version of Sales Hub offers a variety of time-saving tools for email sending and tracking, along with several app and email platform integrations. Starter sets higher limits across many of the base features, plus it adds automated contact and task triggers. Sales Hub Professional adds ABM, automated outreach, and forecasting tools. Enterprise tops it all off by adding predictive lead scoring and expanding customer data tracking.

HubSpot Service Hub

• Key Features: Help desk software, email scheduling & tracking, Facebook Messenger & live chat integration, ticketing system, book-a-meeting, customer portal
• You Need It If: Your company struggles to keep up with customer service requests; agents spend a huge percentage of time answering the same simple FAQs

Managing customer relationships can get out of hand if you outgrow your team's capacity and efficiency. HubSpot Service Hub handles the repetitive work so you have more time to solve problems -- and keep buyers smiling.

With features like automation, ticketing, and knowledge base management, the Service Hub can help you provide top-notch service without sacrificing efficiency. Intuitive reporting and analytics can help you spot support trends that indicate larger problems and help you make data-driven decisions.

For many companies, repeat customers are the largest source of revenue. Go with Service Hub if you feel your current support system is limiting customer satisfaction and recurring business.

HubSpot Service Tiers

• Monthly starting price: Free / $15 / $90 per seat / $150 per seat
• Notable fees: None / $15 monthly per additional user / $1,500 one-time onboarding fee / $3,500 one-time onboarding fee
• Key tier difference: Included seats (2 / 1 / 0 / 0)

Other Tier Highlights

HubSpot Service's Free version hooks you up with a support ticket system and facilitates email, chat, and other service avenues. Starter tier users can set up automatic routing of customer questions to the appropriate rep, as well as other auto-triggered emails. The Professional tier's primary selling point is help desk software to solve more customer problems via self-service and automation. Service Enterprise is largely about expanding the maximum allowable contact lists, ticket and help desk workflows, ticket pipelines, and more.

HubSpot Operations Hub

• Key Features: Syncing third-party apps in one place, customer data cleaning, process automation
• You Need It If: The company lacks organization and efficiency; you need to free up time to devote to important tasks you can’t automate

At first glance, it's tough to see what makes the youngest of the five hubs unique from its siblings. We'll let HubSpot explain Operations Hub in its own words:

"The new hub is designed to align companies around clean and connected data, to keep processes efficient at scale, and to empower operations teams to spend less time on reactive data tasks and more time on business strategy."

Choose Operations Hub if you find company growth in a holding pattern due to lost deals, cancellations, and other churn. The sooner you start using Operations Hub, the more easily you can untangle sloppy processes and needlessly complicated systems. Even if you don't work in an operations department, HubSpot can help anyone who must answer for:

• Disconnect in tools & their usage
• Inefficient processes
• Messy data
• Poor transparency

HubSpot Operations Tiers

• Monthly starting price: Free / $15 / $720 / $2,000
• Notable fees: None
• Key Tier Difference: Active contact list limit: 10 / 25 / 1,100 / 1,600 

Other Tier Highlights

Operations Hub Free lays the groundwork for better management of data syncing, contacts, and all third-party integrations. At the Starter tier, you're able to track email response and general health. Professional-tier users can schedule workflow triggers and view data trends, health, and AI recommendations. Enterprise users gain the powers of custom datasets and objects, as well as a UX testing sandbox.

HubSpot Commerce Hub

• Key Features: Create quotes, invoices, and payment links for one-time and recurring business.
• You Need It If: You're using too many tools and too much time to track payments and organize customer info.

HubSpot users have longed for a fully featured tool for B2B e-commerce. In late 2021, the software giant released its HubSpot Payments tool, which got users partway there. Now, HubSpot Payments is a feature under the umbrella of the new Commerce Hub -- a full, separate platform.

This wider toolkit can get you paid faster by streamlining your opportunity-to-revenue process. Core features include:

• Quotes
• Invoices
• Payment links
• Subscription management

As usual, this Hub integrates with HubSpot’s overall CRM right out of the box. Commerce Hub is also usable with your existing payments gateway and accounting tools via QuickBooks and Stripe integrations.

That second one is especially important to look into, as you'll be able to choose between Stripe and HubSpot's native tool for processing payments: Note that not all subscribers can use HubSpot processing -- more on that below

HubSpot Commerce Tiers

Trick question! There aren't any true "tiers" for Commerce Hub.

• Monthly starting price: Free for all users
• Notable fees:
  • For each transaction using HubSpot payment processing -- 2.9% per credit/debit, 0.8% (capped at $10) per ACH, 0.5% platform fee.
  • For transactions using Stripe processing, keep your current credit/debit and ACH fees; 0.75% platform fee
• Key Tier Difference: Some advanced features require subscription to another HubSpot Hub.
  
  

Other Tier Highlights

These smaller details change often, but for now here's what's locked behind a secondary HubSpot subscription:

For more details, see the full Commerce Hub pricing terms here.

HubSpot Bundles

For many companies, one HubSpot feature or service won’t solve all their problems. It’s more common to use multiple Hubs for a closed-loop, single source of truth for performance.

One aspect of HubSpot’s services that deserves kudos is the insane amount of integration between each platform. The five systems “talk to" and share information with each other to help users see how marketing activities impact sales outcomes.

There are four HubSpot CRM Suite bundles available, along with a custom option. These include the respective tier of all five Hubs, with a major discount for the three paid tiers.

 

If you have dire needs for certain Hubs but would gain little value from another, don't fear. The Create-a-Bundle feature lets you combine multiple Hubs from different tiers.

HubSpot Features -- Getting a Taste

To sum each HubSpot software platform up in a few words:

 

Use your company's goals, business model, and budget to determine which products you need, and at which investment levels. 

To see a sample of how to use HubSpot CRM and Sales, get a free demo below:

We update this page often, but if you want to ensure you've got the the most current HubSpot pricing and feature lists, message one of our certified HubSpot experts.

 

(Editor's note: This post was originally published in April 2023 and was recently updated.)