HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with the improvements is both exciting and challenging.
Today, HubSpot offers five primary platforms to help businesses of all sizes scale:
Like most sales or marketing software these days, the features and limitations of all five HubSpot Hubs vary by pricing tier. Since most growth-minded business leaders choose either Pro or Enterprise tier, today we'll focus on the costs and features of those tiers.
(Related Resource: Brief Overview of HubSpot CRM)
Each HubSpot Hub comes in four tiers:
As you go up in tier, the package includes more features and loosens limitations on lower-tier features. Of course, this comes at an extra cost.
Because HubSpot's platforms are so integrated with one another, some features overlap and are available on all or most Hubs.
These are some general benefits you can expect when using (almost) any Pro-tier platform:
As you'd expect, HubSpot Enterprise packages includes all of the general features of the Pro, Starter, and Free tiers. Beyond that, there are common themes for what Enterprise adds to the various platforms:
CMS stands for content management system, but it might as well stand for "create a marketing site."
HubSpot CMS Hub allows you to host, built, and edit a website on a platform that puts your CRM data front and center at every step. This deep integration helps you create personalized experiences and track their success.
All levels of HubSpot's CMS software are meant to be simple enough for the everyday marketer, but powerful enough for developers. The design themes are flexible, and page editing is an intuitive drag-and-drop process.
On the more technical end, Professional offers plenty:
If you have a sprawling web presence, or just want more control over managing it, you may prefer CMS Enterprise.
Perhaps the more attractive feature for large companies is the ability to add root domains. You can register up to nine extra root domains, with more available at a fee. Having them all on the same HubSpot account makes it easy to host, build, and report efficiently.
Other perks include:
HubSpot Marketing Hub is all about giving you a platform to produce content, then the analytic tools to see what's working and what not.
HubSpot's marketing software includes editing and publishing tools for:
For added flexibility, these tools let you schedule release times. On top of that, the Hub's marketing automation tools help you create sophisticated workflows involving your marketing emails, social media, chat bots, and more.
If you’re looking for the most powerful marketing software, Enterprise is the way to go. In addition to expanding your maximum HubSpot marketing contacts to 10,000, you'll get leeway in the form of new customization options.
We already covered custom objects, but don't overlook custom behavioral events. These let you track specific actions visitors take on your website. You can then use this data when segmenting contacts, automating your marketing, and reporting on campaigns.
Elsewhere in Marketing Enterprise, you’ll get everything in Free, Starter, and Professional, plus:
HubSpot's popular Sales Hub is purpose-built to help growing teams manage pipelines more effectively and keep prospective and current customers happy. These time-saving tools free sellers from repetitive tasks and let them get back to what they do best -- building relationships.
That's why sequences are a centerpiece of HubSpot's sales software. These allow you to set up automated outreach, follow-up, and other time-consuming tasks. Sequences are useful both externally and internally -- teams commonly use them to trigger email blasts to qualified leads, but they're also great for auto-assigning a task to a sales rep.
If you want to go the full ABM (account-based marketing) route, Sales Hub Professional has that too. You can leverage automation to quickly manage company scoring, properties, email templates, and reports.
Once you're up and running, you can use the forecasting tools to make informed decisions based on your contact data.
Other key HubSpot Sales Pro features include:
Moving to Sales Hub Enterprise gives you more power over tracking the past and predicting the future of your sales efforts.
The addition of predictive lead scoring means you can automatically rank leads based on 100s of factors. From there, your team can focus on the prospects most likely to close.
If it fits your business model, the recurring-revenue tracking feature might also make Enterprise worthwhile. This allows you to build detailed reports to manage and track renewals and other recurring revenue types.
Other additions in Sales Hub Enterprise include:
HubSpot Service Hub is a gift to teams struggling to keep up with a growing customer base. Because HubSpot's CRM powers Service Hubs, you get a streamlined view of each customer interaction and can identify service gaps.
The go-to feature here is the help desk and ticketing system, which lets you record, track, and organize customer issues in one place. Like in other Hubs, there's plenty of automation here -- for ticket routing, conversation routing, and feedback.
Other Service Hub Pro features include:
There's a decent amount of overlap here, as many of the benefits of Service Hub Enterprise are covered above in our "General" section. It unlocks custom objects and adds flexibility to roles and permissions for teams and users.
Some of the more interesting differences in Enterprise vs. Pro are its loosened limits:
| Service Hub Pro | Service Hub Enterprise | |
| Shared Inboxes | 100 | 200 |
| Ticket Pipelines | 15 per account | 50 per account |
| HubSpot Phone #s | 3 | 5 |
| Calling | 3,000 min. | 12,000 min. |
| Ticket-Routing Workflows | 300 | 1,000 |
Yet another Hub? Yes, HubSpot decided there was a need for a data-specific platform and released Operations Hub in 2021.
Best described as a revenue operations software, this tool suite expands HubSpot CRM's capabilities to help you streamline your business processes. It does so through the use of information and automation.
Data Sync is a two-way feature that aligns all your customer data, guaranteeing consistent and up-to-date records. Consider using it if your company stores sales, marketing, or operations data in multiple locations.
Data Quality Automation does some dirty work for you. It identifies and merges duplicate records while adding missing data to other records. If data accuracy is a growing pain of your fledgling business, this feature is for you.
Programmable Automation is for medium-sized to large teams who want to use a developer to directly code in improvements to their workflows. This tool offers real-time pipeline updates such as:
Other than the typical Enterprise-level perks (custom objects, advanced user permissions), HubSpot Operations adds a few interesting tweaks at its top tier.
Datasets are a great one-stop shop if you need to collect, analyze, and report on data for stakeholders. For the user, it saves time and provides more control over data. For stakeholders, it makes insights clear, quick, and actionable.
This is one of the reasons Operations Enterprise offers integration with Snowflake, a cloud data "warehouse." Snowflake users with Ops Hub Enterprise can quickly and securely merge names and numbers from HubSpot.
One final notable improvement over Operations Pro is a more advanced set of data-prep tools. These allow you to calculate & transform data within reusable custom sets.
The price you pay for Pro vs. Enterprise will depend on how many Hubs you purchase and whether you need to exceed certain built-in limits. Payment terms also vary by all four tiers:
| HubSpot Professional | Annual commitment |
Monthly or annual (discounted) payment |
| HubSpot Enterprise | Annual commitment |
Up-front annual payment |
The prices below are in blue for Professional and orange for Enterprise. The Pro-level prices assume you’re paying up-front annually, which earns you a 10% discount.
Monthly base price: $216 / $3,600
Notable fees:
Monthly starting price: $450 / $1,200
Notable fees:
Monthly starting price: $450 / $1,200
Notable fees:
Monthly starting price: $720 / $2,000
Notable fees: None
There are four HubSpot CRM Suite bundles, and a fifth option that lets you mix and match tiers. The paid tiers come at a massive discount if you bundle all five together.
| HubSpot Tier |
Bundled Cost |
Non-Bundled Cost |
| Free | Free | Free |
| Starter | $30 (new user) $45 (existing) |
$95 |
| Professional | $1,600 | $2,196 |
| Enterprise | $5,000 | $9,200 |
| Create-a-Bundle | Varies | N/A |
Since there's no rule against choosing tiers on a Hub-by-Hub basis, you're free to invest based on company needs. If you love what one Hub could bring to your team but would barely use a certain other Hub, consider this pricing option.
Finally, the moment of truth: Which HubSpot plan is right for you? It depends on your company's:
HubSpot Professional tier is usually the first step for a growing company where marketing has an increased importance vs. the early days. It's perfectly capable of helping mid-market companies run an entire department, building customer experiences they wouldn't have the bandwidth to create otherwise.
The Enterprise plan's extra features and bandwidth may be worth if your:
We use HubSpot ourselves for a reason: All plans -- including Free and Starter -- offer great value for your money. However, the right mix of tiers and features will add even more efficiency to your business strategies.
If you need help making the right investment, get a free HubSpot CRM consultation below: