TEAM
Your Team of B2B Inbound Marketing Experts
Who Are the
People Behind
the Pipeline?
The boring answer: protocol 80 (little “p”) is a full-service team of inbound marketing and sales experts that works primarily with industrial, manufacturing, and other B2B clients. The cool answer: See below.
Your Team of B2B Inbound Marketing Experts
Get to know Donny
Donny's Role at p80
Donny co-founded the company at age 19 ... while attending college full-time.
As the founder of the company, Donny started wearing most of the hats! Today, he still wears a few:
- Strategic oversight/direction
- Operations management
- Coaching
- Sales support
- HR
- Finance
- Janitorial :)
Education & History:
Born and raised in Bradford, PA, Donny attended Pitt-Bradford, where he received his BS degree in Business Management with a concentration in Management Information Systems.
Donny and two other students started protocol 80 as sophomores in college in 2002 as a way to gain experience. Although he originally intended for the business to be closed after he graduated, its success made it possible for him to continue growing the business instead.
Favorite Work Activities:
- Strategic planning
- Finance
Favorite Non-Work Activities:
- Family - wife and 3 daughters (nothing scares me)
- Detailing my cars
- Running my tractor
- Boating
- Basketball
Favorite Music:
- Favorite genres - Folk rock, metal, jazz
- Favorite Band - Deftones
- Currently Listening to - The Lumineers
Get to know Josh
Josh's Role at p80
Josh has been around the block when it comes to inbound marketing, SEO, and selling techniques. He's become a particularly sought-after voice in manufacturing and HubSpot circles:
- Speaker at INBOUND conference (2x) & speaker at HubSpot Partner Day (2x)
- 7x FABTECH conference speaker
- HubSpot Community Champion & Top 5 Solution Author all-time
When at the office, his current focus is:
- Sales
- Strategy
- Customer support
- HubSpot Onboarding and Training
Education & History:
Josh attended the University of Pittsburgh at Greensburg earning a BA in Communication (and also the table tennis championship his senior year). His focus was PR, rhetoric and marketing. After college, Josh lived in Chicago for a bit, and then Pittsburgh where he entered the search marketing field with a large firm called IMPAQT (Now Merkle). At IMPAQT he learned the skills of the SEO/SEM trade working with Fortune 500 companies until an opportunity arose in his hometown with protocol 80.
In 2008, Josh brought the online marketing capacity to the company, handling SEO and PPC advertising for the wonderful p80 clients. In 2010, Josh became a partner of protocol 80.
Josh is a HubSpot Certified Trainer, helping businesses use the HubSpot Marketing, Sales, and CRM software effectively.
In 2018, Josh became the HUG Leader for the HubSpot User Group Rochester and currently leads the Contract Manufacturer (East Coast) HubSpot User Group.
Favorite Work Activities:
- Learning so much about so many different types of businesses and industries (both partners and prospects)
- Closing a new sale (this is probably a favorite for anyone in sales)
- Speaking at the FABTECH Expo every year
Favorite Non-Work Activities:
- Family & friends time
- Cycling -> Strava
- Playing pick-up basketball
- Functional fitness
- Cooking (some days I enjoy this more than others)
- Tacos (tacos al pastor are my favorite)
Favorite Music:
- Genres - Reggae, indie folk, ska, throwback soul ... many others
- Band - 311
- Currently Listening to - Whatever the Spotify Daily Mixes throw at me!
Get to know Holly
Holly's Role at p80
Holly's main objective is delivering consistent value and success to p80's clients. And she's pretty good at it too, earning several speaker slots at the FABTECH conference. Oh, she also wrote a pretty neat marketing bible called Inbound Immortal.
Day to day, she helps hit client goals by:
- Reporting on and managing client goal progress and overseeing strategic decision-making based on data
- Ensuring the Strategists and team are maintaining the agency's standard for strategic client success
- Working on optimizing the client journey from sales to delight
- Aligning and educating the internal teams about the importance of client success
- Managing a client service process aimed at efficiency and friction reduction
- Assessing team happiness and advocate for process changes aimed at continuous improvement
Favorite Non-Work Activities:
- Visiting family in Cazenovia, New York
- Playing "Ecologies" (& beating her husband, Ben)
- Hosting game nights & dinner parties
- Being a cat mom to Wasabi & Wilson 😻
Favorite Work Activities:
- Strategic collaboration & creative brainstorming
- Reading "The Toyota Way" & learning new productivity skills
- Developing new processes using colorful markers on her various whiteboards
Favorite Music: (per Spotify's year review)
- Top Song: "I'm Your Wreck" - Mt. Joy
- Top Artists: Mt. Joy, Kanye West, Phish
- Top Genres: Jam band, Chicago rap, Classic rock
- Audio Aura: Joy & bold
Education & History:
Holly attended St. Bonaventure University and graduated in May 2018 with a B.A. in Professional and Creative Writing and dual Marketing & English Minors. During her final semesters of school, she interned at protocol 80 working on content production.
Holly spent 2018-2019 at protocol 80 as an Inbound Marketing Specialist focused on content production and began her role as Consultant in January of 2020. She started 2022 as VP of Client Success, helping the team continue to deliver amazing work for p80's clients. Today she works as COO and partner, ever our shooting star💫
Get to know Michaela
Michaela's Role at p80
Michaela supports our clients through strategic and data-driven planning that helps them meet their goals. She works with their clients to understand their opportunities and needs and creates actionable steps to achieve them. She supports clients through:
- Inbound Marketing Strategy
- Reporting
- Account Management
- Lead Generation
- + More
Favorite Non-Work Activities:
- Going on walks and playing fetch with her dog, Koda.
- Playing (and winning) trivia with friends.
- Watching Grey's Anatomy and Marvel movies.
- Working on home improvement projects with her boyfriend, Ryan in their new house.
Favorite Work Activities:
- Strategic collaboration & creative brainstorming
- Reporting & analyzing
- Working with an awesome team!
Favorite Music:
- Classic Rock
- Favorite Artists: Billy Joel, Stevie Nicks, Eagles
- Currently Listening To: Holly’s Gumball Machine
Education & History:
Michaela attended St. Bonaventure University where she received both her undergraduate and graduate degrees and was a member of the Women's Swim Team. In 2018 she received her B.A. in Strategic Communication and Digital Media and in 2019 she graduated with her M.A. Integrated Marketing Communication.
After working in digital marketing for over half a decade, Michaela started her journey with p80 in 2022 and has specialized creating strategies that help her clients reach their business goals!
Get to know Adam
Adam's Role at p80
Adam helps deliver leads and customers to clients by collaborating with the strategy and delivery teams on:
- What to create
- When to prioritize it
- How to best execute it
Translation: He supports content strategy and SEO research, as well as mentorship and QA for the p80 content team.
Favorite Work Activities:
- QA -- proofreading, diagnosing underperforming pages, etc.
- Pitching content topics the client hadn’t thought of – and seeing them work!
- Digging up keywords that help clients outrank bigger competitors
Favorite Non-Work Activities:
- Football (go Bills)
- Performing chokeslams and other wrestling moves on his kids (at their request)
- Almost anything involving exercise or being outdoors
Favorite Media:
- TV/movies -- I pretty much only watch sports (see: NFL) and game shows (see: Jeopardy!)
- Music acts -- Thrice, Radiohead, Incubus, Jimmy Eat World, Deftones, etc.
- Currently listening to -- "Thank U, Next" by Ariana Grande. Why? I have no idea why.
Education & History:
Adam owns a journalism degree (and English minor) from Penn State University. After more than a decade in print journalism, he sought a more forward-thinking field of work.
Adam joined protocol 80’s content team in 2017, moving into a senior role in 2020. He left in 2022 to pursue an opportunity managing a prominent website in the gaming space. Realizing inbound marketing was his soulmate (and missing p80 teammates and clients), he returned by year’s end.
Adam’s primary focus is obsessing over the topics and keywords that will get clients in front of their dream leads. He helps strategize, execute, and teach the creation of blog posts, e-books, social media campaigns, promotional emails, landing pages, video content, and more.
Also the self-appointed Director of Fun and Leisure at p80, Adam’s notable contributions to the office include:
- Accusing co-workers of cheating at Wordle
- Paying $45 for a life-sized Taylor Swift cardboard cutout
- Pushing an A/C unit out the window (by accident)
Get to Know Vicki
Vicki's Role at p80
As a HubSpot Solutions Developer, Vicki will help support with:
- HubSpot onboarding
- Custom HubSpot projects
- CRM implementation
- Data migrations
Favorite Non-Work Activities:
- Attending our son’s sporting events (football, wrestling, and baseball)
- Volleyball
- Golf
- Gardening
Favorite Work Activities:
- Teaching clients how to utilize their HubSpot tools
- Learning about new HubSpot tools and solutions every day
Favorite Music:
- Favorite genres - Country, Classic Rock, Pop, and Oldies
- Favorite Band - I can’t say that I have a favorite!
- Currently Listening to - Pop Rocks on Sirius XM
Education & History:
Vicki attended Dakota State University in Madison, South Dakota, where she received a BS in Graphic Design and Multimedia/Web Development. After working at several local print shops as a graphic designer, she was introduced to inbound marketing and HubSpot.
Since then she has worked in marketing, product development, and project management, and she has experience working with HubSpot for nearly 10 years. Vicki is excited to learn about your business and how HubSpot can help you reach your goals.
Get to know Rory
Favorite Work Activities:
- Working with a fun and collaborative team
- Discovering inbound tools I can apply from Holly’s new book, Inbound Immortal: The Undying Art of Attracting Customers
- Learning about SEO and PPC
Favorite Non-Work Activities:
- Hanging out with family and friends
- Traveling up and down the East Coast
- CrossFit, lifting, running, and doing my "hot girl walk"
- Playing and walking my dog, Guinness
Favorite Music: (per Spotify's year review)
- Favorite Genre: COUNTRY, and also some Dad/rock music or any trendy music
- Favorite Artists: Chris Stapleton, Riley Green, Lainey Wilson, & too many others to name
- Currently listening to: Anything you'd find on a "Yellowstone" playlist, like Whisky Myers
Education & History:
Rory attended Siena College, where she received her undergraduate and graduate degrees and was a member of the Siena women’s swimming team. In 2023 she received her B.S. in Marketing, and in 2024 she graduated with her MBA, concentrating in Strategic Management.
Rory started in 2024 at protocol 80 as an inbound marketing specialist intern and accepted a full-time role in June that year.
Get to know Maggie
Maggie's Role at p80
Maggie supports clients through B2B content creation to attract great-fit leads and sales opportunities:
- SEO-focused blogging
- Email marketing
- Social media
- Website copywriting
Favorite Work Activities:
- Writing SEO-optimized content
- Creating and refining content strategy
- Learning and implementing new facets of digital marketing
Favorite Non-Work Activities:
- Spending time with my dogs
- Trying new restaurants and local breweries
- Playing rec softball and bowling
- Attending Syracuse sporting events (hockey, football, baseball)
Favorite TV Shows:
- Go-Tos: The Challenge, Bravo, The Office, Law and Order: SVU, Survivor
- What She’s Watching Now: The Traitors, Summer House, New Girl
Education & History:
Maggie graduated from Le Moyne College with a bachelor’s degree in Business Administration and Marketing. She has since worked in various marketing roles, specializing in SEO-optimized digital content and content strategy. After 6 years excelling at another company, she joined the protocol 80 team in 2024 as core inbound marketing specialist.
Regan's Role at p80
Favorite Non-Work Activities:
- Anything fitness-related, just don’t ask me to run long distances
- Anything creative (reading, painting, etc.)
- Spending time with friends and fam
- Traveling!
Favorite Work Activities:
- Content creation (social media, email, blogs, etc.)
- Keyword research and SEO
- Building client relationships
Favorite Music:
- Favorite Genre: Pop (basic, I know)
- Favorite Artists: Taylor Swift (hardcore Swiftie) & Post Malone
- Currently Listening to: “August” by Taylor Swift (as I’m writing this on August 1st)
Education & History:
Regan graduated in 2024 from Slippery Rock University with a Bachelor of Science in Communication and dual concentration in Public Relations and Integrated Marketing Communication. She received her Master of Business Administration, also from SRU, in 2025. After completing an internship with p80 in 2023, she was excited about the opportunity to rejoin the team and contribute in an even bigger way.
Destinee's Role at p80
Favorite Non-Work Activities:
- Reading historical fiction, fantasy, or sci-fi series’.
- Playing actionRPGs or roguelite video games.
- Crossfit and yoga!
- Doing anything outside. I even love yardwork.
Favorite Work Activities:
- Website design and UI optimizations.
- Creating product/services and sales enablement content.
- Celebrating that first MQL conversion from a new marketing campaign/source.
- Developing solutions to our clients' most irritating problems!
Favorite Music:
- Favorite genres: Metal (of any variety except the “hair-” kind), 00’s emo and hardcore, 00’s pop-punk, 90’s grunge and alternative. I’m a very nostalgic music listener.
- Favorite artists: Currents, Chevelle, Defeater, Superheaven, The Used, Tool
- Currently listening to: Frederic Chopin’s: Marche funebre in C Minor (Dark classical is my go-to for working music)
Education & History:
I graduated from the University of Louisville in 2015 with a B.A. in Communication and kicked off my career running marketing and managing a retail sales team for my family’s hardware stores. It was hands-on, community-focused, and I loved every bit of it. After that, I spent about five years in industrial B2B marketing, where I realized inbound marketing and sales enablement are 100% my thing. That eventually led me to protocol80, where I now get to help a wide variety of clients tackle their most important marketing goals.
Get to know Rob
Rob's Role at p80
Rob builds and maintains client websites. He incorporates themes and builds custom modules through wordpress/hubspot while using technologies such as HTML, CSS/SASS, & JavaScript.
Favorite Non-Work Activities:
- Being a cat/human father
- Traveling with my wife
- Running
- Cooking for friends
- Drinking Tequila
Favorite Work Activities:
- Getting to work with multiple technologies
- Learning about different businesses
- Having a super helpful/supportive work team
Favorite Music:
- Genres: DNB
Education & History:
Rob was born in Manchester, NH but studied Computer Programming at the Jefferson County Community College in Birmingham, AL. He also completed the Coding Phase online bootcamp for Front End development.
He worked as a barber for many years, but found a love for development and decided to make a career change. Now he strives to hone his craft while taking a simplistic and modern approach.
Get to know Zach
Zach's Role at p80
Zach drives traffic and leads as a part of the SEO/PPC team. He supports our clients through:
- SEO & PPC Management
- Reporting
- Strategy
- + More
Favorite Non-Work Activities:
- Game design and development
- Playing guitar and bass
- Cooking delicious food
Favorite Work Activities:
- Data analysis and interpretation
- Collaborating with the fantastic team
Favorite Music:
- Favorite Genres - Rock, Electronic, and anything with a good bassline
- Favorite Artists - Green Day, Madeon, The Offspring
- Currently Listening to - Lo-Fi Hip-Hop Beats to Relax/Study To
Education & History:
Zach attended Germanna Community College for his freshman year, before leaving to pursue his personal and professional aspirations. Since then, he has gained experience in a variety of fields, including customer service, logistics, programming, and graphic design.
With his service industry experience and technical skills, Zach looks forward to providing comprehensive solutions to clients’ marketing needs.
Get to know Amanda
Amanda's Role at p80
Amanda supports clients through content creation to generate great-fit leads and turn those leads into sales opportunities.
- SEO-focused blogging
- Email marketing
- Social media
- Website copywriting
Favorite Work Activities:
- All things SEO
- Content marketing
- Marrying the B2B world with inbound marketing
Favorite Non-Work Activities:
- Playing guitar & piano
- Binge-watching "Doctor Who"
- Playing Dungeons & Dragons
- Camping
- Gardening
Favorite Music:
- Favorite Genres: Classic Rock, Electro-Pop, Art-Pop, Alt. Rock, Folk
- Currently Listening To: Taylor Swift, Green Day, The Eagles
Education & History:
Amanda attended the State University of New York at Oswego. She received her B.A in English Literature, with a concentration in Narrative Analysis in Diasporic Literature.
She joined the protocol 80 team in 2024 after excelling in similar roles elsewhere for several years.
Paul's Role at p80
Favorite Non-Work Activities:
- Drawing (mostly monsters and dragons)
- Reading (mostly about monsters and dragons)
- Basketball (no monsters or dragons involved)
Favorite Work Activities:
- Site Design
- Logo Animation
- Creating Brand Identity through Brand Guidelines
Favorite Music:
- I love everything, with the exception of Country
- Favorite Artists: Led Zeppelin, Ratatat, The Black Keys
- Currently Listening To: Talking Heads
Education & History:
I attended Edinboro University of Pennsylvania, where I graduated Magna cum laude and
earned a bachelor’s degree in Applied Media Arts with a concentration in Animation.
Jarrod's Role at p80
Favorite Non-Work Activities:
- Camping
- Reading
- Spending time with Wife
- Learning new things
Favorite Work Activities:
- Working with knowledgeable people
- Learning new things
- Planning or developing logical and physical systems
Favorite Music:
- Favorite Genre: Most any genre (but country)
- Favorite Artists: Aesop Rock (not ASAP Rocky), April Wine, RTJ, The Kinks,
- Currently Listening to: “Just Between You and Me” by April Wine
Graduated from Alfred State with a BTech in Application Software Development minoring in Web Development.
Get to know Zach
Zach's Role at p80
Zach supports our clients by handling the strategic and day-to-day planning for their accounts. He works with his clients to understand their goals and develop executable plans to achieve them.
Zach is certified in:
- Inbound Marketing
- Google Ads
- Google Analytics
- SEMrush
Favorite Non-Work Activities:
- Binging shows like The Office, Supernatural, and Friends
- Listening to music
- Relaxing with his cats Nala, Weasley, and Charlie
- Sitting around a cozy fire with good food and good people
Favorite Work Activities:
- Managing PPC accounts
- Wednesday’s retrospective with everyone
- Learning new SEO techniques
Favorite Music:
- Just about any genre
- Favorite Artists: Volbeat, Shinedown, FFDP, and John Denver
- Currently Listening To: Josh on a conference call in the other room
Education & History:
Zach attended the University of Pittsburgh at Bradford, and received his B.S. in Business Management with a concentration in Finance in the spring of 2016.
He went on to earn his MBA from St. Bonaventure University in the spring of 2018, focusing his studies in Finance and Marketing.
Prior to starting at protocol 80, Zach spent several years as a substitute teacher for the Bradford Area School District, spending most of his days teaching at the middle school. During this time, he also worked at a startup company as the Online Marketing and Social Media Manager, and also did freelance computer repair.
Justin's Role at p80
Justin supports IT clients & their needs, whether remote or on-site. This includes (deep breath) support desk tickets, remote management & monitoring, server maintenance, software maintenance, router & firewall maintenance, network maintenance, backups, security, licensing, mobile device management, and more.
- Meeting new people
- Troubleshooting & diving into new problems that have never been seen before
- Developing systems that allows customers to "set & forget" so they can work in peace
- Family activities with his wife & two boys
- Gaming (Fun fact: He used to travel the world to compete in video game circuits)
- Sports
- Traveling
Background
Justin graduated from Clarion University (PennWest Clarion now) with a Bachelor's in Computer Information Systems, as well as a focus in Business. He has 20 years of experience in the IT industry.
Ashlyn's Role at p80
- Writing copy for real people
- Refreshing older blog content so it ranks and reads better
- Digging into what audiences are searching for
- Cooking and experimenting with vegetarian recipes
- Hiking Florida's springs and trails
- Reading thrillers and writing poetry
Background
Get to know John
Favorite Work Activities:
- Learning new writing techniques
- Working with a brilliant team
Favorite Non-Work Activities:
- Going to the movies
- Beach Days
- Playing Basketball
- Going for walks
- Exploring a new city
- Watching baseball/basketball/football
Favorite Music: (per Spotify's year review)
- Genre: Indie, Alternative, Movie Scores
- Favorite Artists: Childish Gambino, The Head and the Heart, Julien Baker, Oliver Tree, to name a few
- Currently Listening to: The Bill Simmons Podcast or my Discover Weekly to find new music
Education & History:
Originally from Chesapeake, Virginia, John visited friends in Bradford to escape lockdown in 2020. After spending some time visiting, he decided to make Bradford his home. The people, change of pace, and the winter season are reasons he loves it in Bradford!
John attended Liberty University where he received his B.A. in Communications in 2016.
John has worked in the Marketing/Advertising world for over a decade and is excited to continue his career at protocol 80.
Annie Kasler's Role at p80
Favorite Non-Work Activities:
- Hanging with family & friends (Specifically Kennywood with the fam and reading with her daughter)
- Listening to podcasts (some of her favorites include Armchair Expert, Good Hang with Amy Poehler, and The Daily.)
- Cooking - the kitchen is her happy place.
- Flowers/Plants and watching birds
Favorite Work Activities:
- Writing social media posts
- Team meetings - she likes seeing her colleagues faces
- Learning all things SEO - especially from Holly’s book, Inbound Immortal!
Favorite Music:
- Indie Rock and Taylor Swift
Education & History:
Annie graduated from the University of Pittsburgh-Bradford with a major in Communications and a minor in Psychology. Originally from Bradford, PA, she now lives in Pittsburgh, PA with her husband, daughter, four cats, and a bunny. Pittsburgh has been home for 18 years, but Bradford will always have a special place in her heart.
Kasey’s Role at p80
Kasey supports clients with HubSpot, RevOps, and technical implementation work, including:
- HubSpot setup and support
- CRM data management and migrations
- Workflow and automation support
- Integrations and troubleshooting
- Reporting and process improvement
Favorite Work Activities:
- Troubleshooting technical and CRM problems
- Working with data, automation, and integrations
- Improving systems and business processes
- Learning more about HubSpot and RevOps
Favorite Non-Work Activities:
- Taking family trips with his wife and two sons
- Exploring state parks and new places
- Watching hockey, rugby, soccer, football, and basketball
- Reading Hellboy, Hellblazer, Spawn, and other comics
- Listening to punk, jazz, classical, alternative rock, and Irish & Welsh folk/punk
- Favorites Movie: The Crow, The Lord of the Rings, Office Space, Idiocracy, Monty Python, and Best Medicine
Education & History:
Before joining protocol 80, Kasey worked across business systems, technical operations, marketing technology, data, automation, analytics, and web development. He joined the protocol 80 team as a Junior HubSpot Support Specialist, bringing that technical background into HubSpot, CRM implementation, and RevOps.
Elsa’s Role at p80
Junior Graphic & Video Design Specialist
Favorite Work Activities:
-
Designing social media ads and calls to action for print and digital channels
-
Editing video for social channels
-
Producing artwork for an e-book
Favorite Non-Work Activities:
• Spending time with my family and 3 giant cats
• Creating digital illustrations and paintings, cartoon artwork, and anime-inspired designs
• Watching movies
• Playing pickleball, foosball, ping pong, going to the gym
• Favorite music genres: Alternative rock, country, pop, especially '80s and 2010s pop, synthwave, Cannons, Michael Jackson, Lady Gaga, Kelly Clarkson
Background
Elsa graduated from James Madison University in 2025 with a Bachelor of Fine Arts in Graphic Design. In 2026, she completed two graphic design internships, gaining experience in both digital and print design, before joining the protocol 80 team.
protocol80 / Team
Connect on LinkedInCertifications & Partnerships
Who Is protocol 80?
Now for the cool stuff.
We know better than just about anyone what attracts and repels today's B2B buyer. We're into long-term (client) relationships. We’re the prototype for “continuous improvement,” committed to constantly improving ourselves through experience, training, and certifications.
We are not order takers. We're not BS-ers looking to make money off you at all costs. We're not a mass production line of cardboard-cutout crap.
Our team of industrial marketing, sales, and technical experts offers a diverse set of skills to lead you toward your growth goals:
|
● HubSpot – like, all of it ● Revenue operations ● Website development ● Marketing strategy ● Technical writing |
● Multimedia ● SEO, GEO and AI search visibility ● Paid social & Google Ads ● Sales enablement & efficiency |
Clients have dedicated teams working on their businesses to minimize the annoyance of ramp-up and having to answer the same questions 47 times. Based on your growth needs, you’ll also have access to our content/inbound marketing, rev ops, SEO/AI search, web development, design, and paid ads experts.
Ready to build a predictable pipeline?
Let’s talk about your manufacturing goals. No fluff, just strategy.
Book a Strategy CallAlso for You:
Explore Growth MarketingOur Approach
Are we the agency for you? See how we work, what we value, and what types of companies tend to see success with p80:
Our Work
Does our method work? Yes – here a variety of marketing- and rev ops-focused case studies to prove it.
Growth Marketing
Turn your B2B into a lead gen machine with content, campaigns, and revenue processes built around what's uniquely "you."