Approach

Why p80? / Our Approach

The protocol 80 process — Here's How We Work

Our
Approach

Are our B2B inbound marketing, sales, and rev ops services actually a fit for you?

Sorry – We Don't Offer a One-Size-Fits-All Service

Successful modern sales and marketing tactics are based on a clear view of today's B2B buyer tendencies and how to help them solve their problems online. When people ask us, “What is inbound marketing?” we tell them it means helping targeted customers easily find your company – rather than you having to cold call and email every fish in the pond.

protocol 80 is a full-service B2B inbound marketing and sales agency. We combine exhaustive data research with a “customer education” mindset to build you a fully customized strategy that grows website:

Relevant traffic
Qualified leads
Closed sales

Are p80’s B2B Inbound Marketing, Sales, or Rev Ops Services a Fit?

When We ARE the Agency for You

Niche

You're never too niche to grow ...

If you’ve ever thought, “Someone outside the company could never understand us,” talk to p80. B2B/niche content writing is kind of our … niche. If you’ve struggled to be heard in a crowded or “unexciting” market, we can help.

Revenue

$100+ million-ish?

Our typical client’s revenue is $50 million to $500 million, but if you’re in growth mode or serious about marketing, don’t let your size get in the way of a conversation.

Long-Term Investment

Much like equipment purchases

You’re in it for the long run. You understand that depending on your starting line, you may have to make the investment with fewer leads in the short term, to see tremendous growth in the long term.

Balanced Involvement

We need you; you need us

You’re not a ghost, but not a micromanager either. You hold your team accountable for providing assets, expertise, & feedback, and we do the same while delivering positive results.

Trust

... Makes everything work

You’re comfortable with us steering buyer research, content strategy, & content creation. Yes, you know your business the best, but we know inbound marketing best. 😊

Not a Jerk

Our clients enjoy us (and vice versa)

One of our favorite parts of p80 is the genuine rapport we have with our clients. We want to enjoy learning, strategizing, & growing with you. If you're looking for a punching bag, we respectfully ask you to take a boxing class instead.

Expectations & Alignment

When We're NOT the Agency for You

Endless Capacity

Budget = capacity

If you need a 24/7/365 on-call partner, we probably aren't the right agency for you. While we aim to be very responsive and achieve results for you as quickly as possible, our team will have an agreed-upon delivery schedule for you to reach your goals.

Investment

Expertise & experience

Our clients typically invest $5,000-$10,000 per month, with outliers in both directions. If that investment range seems like a huge stretch for your company, we’re probably not a great fit.

Impatience

Let us build it ... It will come

Inbound marketing is proven to work. However, depending on your goals, the quality of your previous marketing efforts (current reality), and your budget, it may take 6-12 months to lay the groundwork for growth. If you can’t wait that long, inbound marketing isn’t for you.

Oversight (or undersight)

The first mate to our captain

If you need to micromanage everything, we’ll probably politely decline. Our more hands-off clients outperform meddlers 95% of the time. That said … we'll need you to share existing assets, drop knowledge, and approve deliverables in a timely manner, or your program will sputter.

You Chase Squirrels

Keep your eyes on the prize

It’s easy to get distracted and chase exciting side quests that cause delayed success of your original goals. It's OK to veer from the plan from time to time when something truly valuable pops up, but making a habit of it is bad for business.

Sales team buy-in

One team, shared goals

Your org must commit to true educational content (not sales pitches) and timely feedback on lead quality. If your team can’t agree to treat leads differently based on whether they’re marketing-qualified, sales-qualified, or sales opportunities, our recommended strategies may not realize their potential.

Our Inbound Process

How We Do B2B Inbound Marketing & Sales

The Groundwork

We work with your team to instill a customer-centered mindset. We learn about your ideal buyer’s persona and journey, as well as your big-picture business goals.

Goals & Strategy

We set short- and long-term marketing goals, and craft a strategy to get there. For some, brand awareness might be priority #1; for others it may be lead qualification.

Build & Optimize

We get to work. From content development, to automated workflows, to Google and AI search optimization, our goal is to boost your revenue.

Transparent Reporting

We regularly review & report metrics openly (gasp) and recommend any necessary adjustments. With inbound, there’s always something to optimize.

They’ve helped us build out processes that make sense for our business instead of trying to force us into a one-size-fits-all setup. What I appreciate most is how easy they are to work with. p80 really feels like an extension of our team, and that’s probably the biggest compliment I can give them. They’ve helped us get much more value out of HubSpot, and I’d definitely recommend them to anyone looking for a knowledgeable, hands-on partner who will stay involved and help you keep improving over time.
Elizabeth Moley, Moley Magnetics

Our
Approach

Sorry – We Don't Offer a One-Size-Fits-All Service