CONTENT MARKETING
For Manufacturers, Healthcare, and B2B Companies
When content marketing services are done right, a blog post you publish today could still drive 100s of leads 5 years from now.
Talk about ROI!
The way to your prospect’s heart (and wallet) is through your content. They’re going to look in social channels, search engines, and their inbox when they have a problem you can solve. Your content needs to be there, and it needs to be great.
Content Marketing Challenges Businesses Face:
- They have no strategy
- They don't have the modern-day talents and skill sets required
- It's too labor intensive to execute the right way
- All of the above
That's why you need a content marketing agency.
A well-rounded external team offers:
- Data-driven goal setting, content topic brainstorming, and analysis/reporting
- Writers with time to blog consistently, while also promoting the content and optimizing older content
- Search engine experts who understand why your pages haven't ranked in Google (yet!)
- Graphics and video specialists with the capacity to strategize, film/design, edit, and publish
Content marketing connects you with your prospects the way modern B2B buyers buy.
The p80 way
our process
We research and assemble a representation of your brand and ideal buyer, tracing the specific steps they take from problem to purchase.
This research is the foundation for content marketing success.
This research is the foundation for content marketing success.
Combining our Persona research, your goals, and SEO data, we plan what content types, topics, and velocity are appropriate to drive success.
We often plan and schedule content in 3-month periods, with flexibility as needed.
We often plan and schedule content in 3-month periods, with flexibility as needed.
With a solid content marketing strategy in place, we get to work creating a variety of content types, such as:
- Blog posts
-Pillar pages
-Videos
eBooks
Trade show assets
Social media posts
Emails
Etc...
- Blog posts
-Pillar pages
-Videos
eBooks
Trade show assets
Social media posts
Emails
Etc...
We monitor key metrics religiously, report on performance regularly, and use data to inform our ongoing content marketing strategy.
TAKE THE QUIZ!
Do you currently have an in-house marketing team?
How often are you currently producing evergreen article-based content?
Are you promoting any content on social media?
Do you send regular (at least monthly) education-based newsletters to your email database?
Is your website updated to the latest SEO best practices?
Are you doing any paid advertising on google or on social media?
Which best describes your marketing goals?
Do you currently have a Marketing Agency?
Get Resources Based On Your Quiz Results!
Related Resources
Let's Kickstart your Content Marketing Strategy
Schedule some time with one of our experts to talk through what your current strategy looks like, and how we can help drive more success!