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You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?
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Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing agency to boost your bottom line and find new customers, you probably have a lot of questions. Chances are, you’re wondering:
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It’s one thing to produce content that you find interesting. It’s another thing to produce content that your audience will find interesting. And it’s yet another thing to produce content that Google finds “interesting.”
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SEO used to be simple. You ranked on Google, earned clicks, and drove traffic.
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Most teams try GEO once, see a couple AI mentions, and then… it just kind of sits there. That’s the core problem: GEO becomes a one-off experiment instead of a repeatable system.
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Search didn’t “change” so much as it multiplied.
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Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and department heads hear about a digital marketing success story and suddenly want to invest in content writing to take their company to new heights. So they assemble a content writing team by … tapping random employees on the shoulder.
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Inbound marketing has been declared “dead” so many times it should have its own obituary section on the internet. SEO is doomed. Organic social media is toast. AI is replacing everything.
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Business websites are complex, unwieldy, and sometimes finicky beasts. What works today can break tomorrow. Add the near-constant evolution of web tech, SEO best practices, and AI-powered search, and it’s easy to feel like you’re always playing catch-up.
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If your search traffic graph has started to look… off, you’re not imagining it.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
