100% Maximize Your Digital/Content Marketing ROI
A study by software giant HubSpot found that businesses that focus on traditional (outbound) marketing spend $364 per lead.
Modern (inbound) digital marketing? Just $135 per lead.
To see how digital/inbound marketing agencies and their pricing structures can impact your ROI, read the unfiltered truth below. Or, start crafting a custom website/content/SEO marketing & sales package with our pricing calculator here 👉👉👉
Inbound Marketing Pricing
Inbound marketing services pricing may make you skeptical about paying someone to blog about customer pain points or dig through 1,000s of Google keywords. But is the cost of outsourcing marketing any sillier than paying:
- Someone to make 100 cold outreaches per day, with no results?
- An entire team’s lodging, travel, meals, and physical marketing assets to attend a dying trade show 1,000 miles away?
We thrive on transparent relationships, so below are our candid answers to pricing FAQs for B2B digital marketing, SEO, and sales agencies. Or, reach out to discuss your own unique question or situation:
Inbound Marketing Pricing
FAQs
Your company’s B2B inbound marketing services will likely require some customization to ensure it fits like a welding glove. For that reason, we don't have a one-size-fits-all program at a set price.
Before we can provide an accurate investment recommendation to any potential client, we have to know:
- Goals: More aggressive growth goals mean you’ll need to invest in more content, depending on ...
- Time Frame: Where do you want to be in 1 year? How about 3 years? How quickly can you provide reviews, existing assets, and background knowledge?
- Current Situation: Are we starting from scratch with minimal website traffic and no lead generation tools, or are you already a lean marketing machine? Is your website due for a rebuild?
- Team: Will we fill gaps in your in-house team, or will we BE your team? Do you need HubSpot training or marketing/sales coaching?
Do an inbound services agency’s prices seem expensive? There are three possible reasons:
- • It’s a full-service agency
- • The agency works with much larger companies
- • The agency thinks it's worth the big bucks
We can’t help you much with the last two, so let’s address the first point.
Imagine the time, tools, and skills required for a successful marketing campaign:
- • Exhaustive market research – buyers, competitors, & your industry
- • Building a detailed quarterly SEO & content strategy based on the above
- • Website redesign and/or migration
- • Website UX & lead-capturing optimization
- • SEO/paid ad keyword research, auditing, implementation, & management
- • Blogging & webpage copywriting
- • Premium offers (e-books, case studies, whitepapers)
- • Promotion via social media & email
- • Video & graphics
- • Tracking, measuring, & reporting on performance for all of this!
- • Adjust efforts as needed to maximize ROI
Now imagine all the new staff you’d have to hire – and give salaries and benefits to – to handle this work in a timely manner. Or imagine hiring several agencies or freelancers for each individual service, and the added overhead and communication that’d come with that.
A full-service agency can be a significant investment. But an agency willing to tailor its package to your budget and needs is usually more cost-effective than attempting the work in-house or outsourcing to several specialty experts.
It’s important to make apples-to-apples comparisons when evaluating digital marketing companies. Many companies and freelancers only offer one or a few services.
One company may offer PPC advertising, but can’t develop a new website for you. Another agency that touts its written content may not have multimedia skills in-house.
It's important to understand all of your needs and what the agency will be delivering for you in comparison to other agencies.
We fall somewhere in the middle, particularly for a full-service inbound agency.
Whatever you need to increase revenue, we can probably do – content marketing, SEO/PPC, web development, sales support, and so on. That said, we won’t force extra services on you just to drive up your price. We’ll only recommend tactics that’ll work specifically for your goals.
Above is an example of a metal manufacturer that invested $6,000 a month, for 18 months. The company started with < 500 site visits and 0 online leads per month. In a year-and-a-half span, traffic leapt to nearly 3,000 visits and dozens of leads monthly. In your case, higher monthly investment and use of paid advertising can further accelerate that curve.
No problem! While we believe in thorough quarterly planning, we also understand that websites break, salespeople quit, and opportunities present themselves. If you ask us to take on a project outside the capacity of our contract, we’ll ask:
- • Should this new work replace part of our existing activities, or be billed separately?
- • If your answer is the former, are you OK with this delaying achievement of previously agreed-on goals?
- From there, we’ll work out a realistic solution that addresses your new priorities.
The relationship often, but not always, begins with a 2-month onboarding agreement, where we do in-depth learning of your customers, your business, and your goals, while educating your team about inbound marketing.
By the end of the 2nd month, we'll recommend a program based on what we've learned, and your goals, to help you achieve success.
Payment is due monthly, for the following month's services.
We invoice or auto-bill a payment method of your choice on the 16th of each month for the following month's services.
If the relationship isn’t working for you, you’re free to move on. We just ask for 30 days’ notice and candid feedback.
