I WANT TO...
Why Try Coaching?
It might be surprising that as an agency we’re offering services to replace agencies… but in our 21 years of working with manufacturing and other complex B2B industries we know that the key to reaching your audience is your in-house technical expertise. For some companies, outsourcing services just can’t replace what an in-house team is able to accomplish and produce. The only problem? In-house marketing teams don’t usually have the same level of knowledge and ability to execute as a dedicated agency team.
As an agency, we’ve had to build a strong team of marketing experts, stay on top of best practice trends and algorithm updates, test and invest in the top tools, and learn how to drive leads in even the most improbable of scenarios. We’ve seen it all, and now we want to share that with you to bridge the gap between what an agency can do and what your team can do!
1 - Build My In-House Marketing Team
How we can help:
- Facilitate workshops and conversations that align decision markers on marketing goals
- Provide resources to help you hire strong candidates
- Lead onboarding and training of these new team members
- Coach any existing team members on marketing best practices
- SEO
- Paid advertising
- Content production
- Social media
- Website development
- Visual media creation
- + more!
- Recommend and consult on the tools worth investing in to be successful
- Create a comprehensive strategy and roadmap for marketing activities
- Support anywhere as needed along the way!
2 - Coach My In-House Marketing Team
How we can help:
- Facilitate workshops and conversations that align decision markers on marketing goals
- Coach existing team members on marketing best practices including:
- SEO
- Paid advertising
- Content production
- Social media
- Website development
- Visual media creation
- + more!
- Recommend and consult on the tools worth investing in to be successful
- Create a comprehensive strategy and roadmap for marketing activities
- Support anywhere as needed along the way!
3 - Replace My Agency with an In-House Team
How we can help:
- Identify an ideal transition path and facilitate the hand-off
- Facilitate workshops and conversations that align decision markers on marketing goals
- Provide resources to help you hire new candidates if necessary to grow your team
- Coach existing team members on marketing best practices including:
4 - Combine In-House and Agency Efforts
How we can help:
- Facilitate workshops and conversations that align decision markers on marketing goals
- Identify a comfortable capacity split for both teams based on areas of expertise
- Coach existing team members on marketing best practices in the areas they will be supporting
- Recommend and consult on the tools worth investing in to be successful
- Create a comprehensive strategy and roadmap for marketing activities
- Report on the success of efforts and ROI for both teams
- Support anywhere as needed along the way!
The p80 way
our process
