Social Media Strategies - How to be Effective and Remain Productive

As far as social media marketing goes, it is a very new channel. There are many CEO's who are not willing to try...or even learn about social media marketing. Their thought? Social media is a time waster. Can you argue with them? Of course it is easy to waste time on the social media outlets, but if your company has a social media marketing strategy, your staff will remain productive and your company can reap the benefits of social media marketing. The most important things to remember are:

• Define your goals
• Create a plan
• Utilize Tools
• ping.fm
• Seesmic Desktop
• TweetDeck
• Zannel
• Participate through your social media channels
• Interact
• Offer coupons
• Improve customer experience
• Social Media Press Releases (SMPRs or SMRs)
• Measure effectiveness
• Adjust

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