Is Business Blog Planning the Same Thing as a Content Strategy?
Every business has a business strategy. Yet when it comes to content marketing, many companies either have no strategy or think 10 minutes of blog planning is good enough.
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October 05
Blogging Best Practices: Best Places to Lurk Online (for Research)
Congrats! Your marketing agency or department needs you to blog about an obscure piece of health care technology. Or it needs you to sow the seeds of content marketing on elastomer blend vs. photopolymer flexographic printing.
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September 20
Copy Tips at INBOUND 17: Be a Storyteller and Still Believe in Science
Looking over the agenda at INBOUND 2017, I keep coming back to the topics that fascinate the content marketer in me: Storytelling and science. Two different, but equally important aspects of building your brand and providing useful, interesting content. These are the sessions I’m seeking out to get some great copywriting tips come Sept. 25 in Boston.
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August 18
Copywriting Tips at Inbound 2017: Taking on Science and 'Sweatshops'
I was a newspaper guy for over a decade. Just old enough to be stuck in the print age, yet young enough to grasp the power of an internet-based message. Maybe, as a business owner or marketing guru, you can relate.
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August 17
Increase Brand Awareness by Feeding Your Blog a Well-Rounded Diet
In the filthy, weedy backyard that is the internet, growing a beautiful blog is key in your company’s quest to increase brand awareness.
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August 02
4 B2B Branding Horror Stories That Will Make You Cringe
Where the Internet is involved, there are horror stories. It's not always the company’s fault -- Xerox sure couldn’t help it. But not all companies are so innocent. When building your company’s B2B branding strategy, it’s best to learn from horror stories of the past to avoid the same mistakes.
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June 21
Easy, Not Sleazy: Increase Your Website Traffic With Inbound Marketing
We like to call inbound marketing the feel-good way to getting people pumped about your product. Psyched about your services. Bonkers about your brand.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
