If you're reading this, you've likely already concluded that Inbound Marketing is the way to get in front of potential customers. Outbound, interruption marketing techniques just don't work effectively enough to justify the expense.
Read moreThe overwhelming majority of our clients are B2B businesses that cannot sell directly online. The sales process just won't allow them to do so, or the dollar amount is not something another business simply swipes their AMEX for.
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The common goal of almost every Inbound Marketing effort we've been involved with is increasing a key metric. Increasing sales, increasing donations, increasing registrations, increasing applicants, etc... In almost every case, we need to first focus on how we turn website visitors into leads. Because so many businesses and nonprofits cannot complete an entire sale online (e.g., ecommerce), we need to focus on starting the conversation with high quality content that attracts your buyer persona(s), and converts them into leads. From there, they can be nurtured and developed into an actual sale. Many businesses, whether they are fortune 500 companies or mom & pop shops, fail at getting the first step right - Attracting your buyer persona(s) with excellent content. This requires a clear understanding of your Buyer Persona(s) and their buyer's journey along with a solid content marketing effort that speaks directly to both. Your content marketing strategy is what will fuel the ...
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You know you need to be focused on ranking better in search engines. The major engines still value quality inbound likes highly. Your first thought may be, "OK, how do we get links for SEO?". Sure, you want a bunch of links to your site, but you don't want just any links... They need to be HIGH QUALITY links. What Are High Quality Links? Isn't a link a link? NO! If they were all made equally, there wouldn't be so many website owners scrambling to get junk links to their site removed. Those junk links were often created by a linking company that they hired to get as many inbound links as possible. The missing element for most of the links built by these companies is relevancy. The relevancy of the inbound links to your site is REALLY important. For instance, a marketing blog that links to one of our posts is a highly relevant link. A link from a tampon company, not so much... A link from an Inbound Marketing software company would be very relevant to our blog. A link from an automobile ...
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I'm sure you've been told that you need SEO to be successful online. You may even intellectually know that it will help your business. Often though, that's not enough. We still see major website redesigns by non-clients that have completely overlooked SEO. In this day an age of the web, that's simply unnacceptable. Here are some excellent SEO statistics to consider and hopefully motivate your business to act. On Average, 12 BILLION Searches are conducted online per month in the U.S.. (Comscore) There are approximately 318.9 million people living in the United States. That's about 38 searches per month, per person. Since most babies, small children, and elderly folks don't do a lot of searches, I'd guess that number is much higher per online person. You have to ask yourself, what percentage of those searches are people looking for the solution you provide. Where are you in the rankings? 60% of all organic clicks go to the first 3 search results. (Business2Community) Organic results are ...
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
