INBOUND MARKETING BLOG

Is Attracting Website Visitors Your Biggest Inbound Marketing Problem?

• By Donny Kemick

Even if you have the best looking website in the world, it's useless without website traffic. While many new clients that we work with can definitely use a face-lift and strategy for their website, their biggest issue is often that they have no real traffic. If the top of the Inbound Marketing funnel is empty, the middle and bottom of the funnel are sure to follow suit. That's obviously a problem and all too often the case when we meet with a new client. Your biggest Inbound Marketing downfall may just be attracting website visitors. Start By Answering Some Questions Before starting your efforts to fill the top of your funnel, you need to be clear on some things... Who are your buyers? Define your buyer personas. Don't shortcut this process. Your buyer personas need to be the source of all of your marketing. These are your ideal buyers we're talking about. You need to know more about them than their job title at a company that could buy your stuff. What is your current volume of ...

Stay Ahead Of The Competition By Getting Educated

• By Donny Kemick

Tony Robbins once said, "If you and I are being chased by a bear, I only need to be a little faster than you to survive." Apply that to your business. Use the weekend to keep learning and get ahead of your competition. Let the bear get them. B2B Content Marketing: Executive and Brand Perspectives, Compared We have a special place in our hearts for B2B marketing. That may be because we are a B2B business ourselves. This great article by Marketing Charts discusses a report released about content marketing in B2B companies. It supports our message at p80 that you need to produce good, educational content that truly helps your ideal buyers. If your content is a blatant sales pitch, it's not good content. B2B Buyers Increasingly Researching, Making Purchases Online Stop telling yourself that your buyer doesn't research what you sell online. You are kidding yourself and hurting your prospects for future success. One of my favorite set of stats in the article is: 40% conduct online research ...

A Great Inbound Marketing Presentation

• By Donny Kemick

Are you still unfamiliar with what Inbound Marketing is all about? I came across this excellent slideshare presentation by one of the founders of the term Inbound Marketing, Dharmesh Shah, that you should do yourself a favor and speed read. It's a very quick read and will really clarify things if you are still unclear on Inbound Marketing: Jumpstart: The Guide To Growing A Startup With Inbound Marketing from HubSpot A Few Major Points Newspaper, radio and other traditional paid ads are simply temporary, rented attention 100% of people dislike being interrupted - 100% therefore dislike traditional advertising It's about providing value instead of forcing your way in Inbound marketing and content are owned, long lasting attention generating tools The following funnel simplistically outlines the components of Inbound Marketing relative to the sales process: There are 5.9 Billion searches on Google EVERY DAY! Solve for humans not for Google. Happy Humans = Happy Goolge. Happy Google = ...

Your Weekend Reading List Is Here

• By Donny Kemick

Your downtime this weekend can be used to relax AND get better at your craft! Here're some articles to help you get better! Study: 86% of B-to-B Marketers Now Use Content Marketing Do you know what content marketing is? NO!?!? Guess what. 86% of B2B marketers do. Do you think that might include your competitors? I bet it does. If you were late to the web marketing game, don't do it to yourself again. Article By: Advertising Age How Content Curation Helps You Win Sales Time is always an obstacle for everything we small businesses do. There's never enough of it! If only we could sell it!!!!! This article by Matt Heinz gives you some great tips for using others' content to help you win sales. Article By: Rain Maker Blog The Best Quotes Of Advertising Week Looking for some inspiration? These quotes from Advertising Week in New York are your ticket. If you aren't familiar with Mashable, you are missing out on some great news! Article By: Mashable Google Organic Click-Through Rates In 2014 ...

Does Your Website's Design Build Trust?

• By Donny Kemick

Educational Content Will Generate Website Leads

• By Donny Kemick

Inbound Marketing is about taking traditional marketing and kicking it to the curb. It's about the end of annoying, intrusive and interruption based marketing. It's about marketing that will generate website leads that you can actually close into sales. Last week I wrote a post about the role of SEO in Inbound Marketing. As a quick refresher, if you don't have HIGH QUALITY traffic visiting your website, your other online efforts are going to be fruitless. Without high quality traffic, you speaking to either an empty room or a crowd of cats with no interest in what you're saying. Let's assume you have high quality traffic visiting your website. You are kicking butt on the Attract phase of Inbound Marketing. That traffic means nothing if you can't generate leads from it. The good thing though, is that if you are generating HIGH QUALITY traffic, you have a much better chance of generating leads. Start With Content Versus Commitment The visitors to our website are just that, Visitors. ...

The Role of SEO In Inbound Marketing

• By Donny Kemick

We all know we want more traffic to our websites, right? That's a common, baseline objective for any website. More traffic should mean more people requesting quotes, etc...? Yes and no. More low quality visitors means less action on your site. More high quality visitors means more action on your site. Our focus is always getting high quality traffic through SEO, Pay-Per-Click and other traffic generating techniques. Although I think many small businesses incorrectly stop at the Attract phase of Inbound Marketing, it's still one of the most important aspects of Inbound Marketing. SEO Is A Cornerstone of Inbound The role of SEO in Inbound Marketing cannot be understated. For your site to convert visitors into leads and to nurture leads into closed sales, you first have to have a steady stream of high quality visitors that are looking for an answer to their problem(s), that you provide. How do you think most of your ideal buyers go about finding solutions to their problems? They open a ...

Buyers Have Changed - Your Marketing Better Follow Suit

• By Donny Kemick

It wasn't too long ago that both B2C and B2B shoppers bought in a radically different way from how they buy now. If we wanted to research a product or service before buying, we went to the provider and asked questions. If we wanted to get an answer from the owner of a company, we went through a sales representative. In fact, if we wanted any information, we had to ask a sales representative. Who had the "power" in that situation? Not us! That's for sure. The sales rep was the gatekeeper and we had to get everything from them. That situation has shifted completely. Buyers have changed. Today, the buyer doesn't even consult a sales representative until they have nearly made up their mind. They have all of the information they need to make a buying decision when they finally speak to a sales rep. Where do they get this information? Surely they talk to friends and colleagues, but most often, they start by doing research online. Today's buyer looks to Google, social media and other online ...

The Biggest Thing Your Website's Missing

• By Donny Kemick

http://en.paperblog.com/sculptures-in-search-of-what-s-missing-732065/

We're Back From The Inbound 2014 Conference

• By Donny Kemick

You may (or may not) have noticed that last week was pretty quiet here. We weren't on vacation! Josh and I traveled to Boston for the Inbound 2014 Conference. It has been a couple of years since we attended this conference and boy has it grown! The first time we attended the conference had about 1500 attendees. This time, there were 10,000!! The effectiveness of Inbound Marketing is real and the droves of marketers that are trying to get involved is a telling sign of that. This year the conference was held at the Boston Convention and Exhibition Center, which was a significantly larger venue than the last time we attended. Needless to say, I wish I would have worn a pedometer because we walked a ton. The building is enormous and the sessions were spread out across the building in different rooms. There was 30 minutes between each session to ensure that attendees had sufficient time to get around the building. Pick Your Programming The conference worked much like I wish television ...