INBOUND MARKETING BLOG

Your Web Strategy Should Include Listening

• By Donny Kemick

When you're laying out your web marketing strategy, it's imperative to include have an ongoing process of listening. That's right, listening. It's tempting to start broadcasting immediately, and you can if you want, but listening first will make sure you are broadcasting correctly. Who Should You Listen To? The first and most obvious question is, who should I be listening to? Here's a short list that may need added to for your industry: Clients Suppliers Leads Folks you'd like to have as clients Influencers in your industry Experts in related fields to yours Competitors Partners Professionals in fields like web marketing News sources Industry media sources What To Listen To? A list of what to listen to would include: Blogs Twitter Facebook LinkedIN Instagram Google+ Yelp/Foursquare/Other location if applicable Email lists Pinterest Industry news sites There're many things to listen to in the sources on the list above. Let's examine just a few with specifics, shall we? Clients & ...

Web Marketing Strategy From 10,000 Feet

• By Donny Kemick

A Good Strategy For The Future Starts With Evaluating The Past

• By Donny Kemick

As sales and marketing professionals we are constantly looking forward and trying to increase the return on our efforts, the number of leads generated, and ultimately sales. Most web marketing strategies are highly focused on increasing these same factors. To make sure we're not making the same mistakes twice and that we're maintaining flexibility in our efforts, we have to take time to review where we've come from. Internal Process Review A few questions to get you started with this review process include: Who's doing each of the following right now: Facebook status updates/commenting/Liking/sharing/following up/advertising Twitter tweets/retweets/favoriting/following/following up/promoting tweets Instagram photo taking/photo posting/liking/commenting/following/following up LinkedIN status updates/connecting/updating the company profile/joining groups/following up/advertising Google+ status updates/+1ing/circling/following/sharing/following up Email Marketing SEO Efforts Content ...

Pop Quiz - 10 Questions To See If Your Organization Has A Web Strategy

• By Donny Kemick

Web marketing Pop Quiz time people! Close your other open tabs and get a fresh sheet of paper. It's time to see what you know.

The 7 KEY Areas Of A 12 Month Web Marketing Strategy

• By Donny Kemick

A 12 Month Marketing Strategy Should Include Mobile

• By Donny Kemick

Start sarcasm... Are you ready to have your mind blown? Hold on to your hats... Lots of people use smartphones and tablets to browse the web! Feel free to take a minute to recover from that astonishing fact. I understand. New information can really be a shock at first. ...end sarcasm. Seriously though, if you were to look at your website's analytics, you'd probably be surprised at the number of visitors to your site that are on smartphones or other mobile devices. If you want to know how many for sure and you use google analytics, here're the steps when you're logged in: Now you need to ask yourself if you want to be friends or foes to the mobile device using people that are viewing your site. Additionally, you need to ask if your competitors are being friendly to mobile device users. The Past Is The Past. The Present Is The Present. The Future Will Be Different Too. Like anything based on technology, the best way to do something last year is not necessarily the best way to do the ...

3 Things To Give Your Web Consultants Before A Redesign

• By Donny Kemick

A website redesign is a common component of a new web marketing strategy. It helps to freshen the look and feel as well as better optimize the site for SEO and conversions. We've discussed some business questions that are absolute musts before crafting a web marketing strategy. Now, let's look at 3 things you should have in hand before you hire a web marketing firm for your website redesign.

10 Questions To Answer BEFORE Starting Your Web Marketing Strategy

• By Donny Kemick

The first step in planning a small business web marketing strategy is getting very clear about your business objectives, because they will guide the strategy that goes into your web marketing efforts. If you have set goals for sales, safety, employee retention, quality, market share, new product launches, etc... you need to ask yourself, your team and your web marketing consultants, how your web strategy can help you reach your short and long term goals. To make sure you are clear on your objectives and get you thinking as a web marketing strategist, here are 10 questions to answer before you define your web marketing strategy. 1- What Business Are You Really In? At first, this question seems like a no-brainer. For example, a company that manufactures cardboard packaging for products may think they are in the "packaging" business. At a VERY basic level, that is true. That's not how their clients view them though. They are so much more to their clients. To their clients, they are the ...

A Brochureware Website Is Not Enough

• By Donny Kemick

You know those pamphlets, sales sheets, and business cards you hand out to prospects in person? They should not be your website. In this day and age, you will be passed over if you try to get away with it. The design and "feel" of your printed marketing materials can certainly influence the design of your web marketing efforts, but there should never be a direct 'Save-As' from tri-fold to website. It should be a law!

Easily Create Landing Pages With c80 CMS

• By Donny Kemick

Have you ever noticed how that tough task that you do infrequently seems to keep finding it's way to the bottom of your task list?