March 05
February 28
A Good Strategy For The Future Starts With Evaluating The Past
As sales and marketing professionals we are constantly looking forward and trying to increase the return on our efforts, the number of leads generated, and ultimately sales. Most web marketing strategies are highly focused on increasing these same factors. To make sure we're not making the same mistakes twice and that we're maintaining flexibility in our efforts, we have to take time to review where we've come from. Internal Process Review A few questions to get you started with this review process include: Who's doing each of the following right now: Facebook status updates/commenting/Liking/sharing/following up/advertising Twitter tweets/retweets/favoriting/following/following up/promoting tweets Instagram photo taking/photo posting/liking/commenting/following/following up LinkedIN status updates/connecting/updating the company profile/joining groups/following up/advertising Google+ status updates/+1ing/circling/following/sharing/following up Email Marketing SEO Efforts Content ...
Read morePop Quiz - 10 Questions To See If Your Organization Has A Web Strategy
Web marketing Pop Quiz time people! Close your other open tabs and get a fresh sheet of paper. It's time to see what you know.
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February 19
A 12 Month Marketing Strategy Should Include Mobile
Start sarcasm... Are you ready to have your mind blown? Hold on to your hats... Lots of people use smartphones and tablets to browse the web! Feel free to take a minute to recover from that astonishing fact. I understand. New information can really be a shock at first. ...end sarcasm. Seriously though, if you were to look at your website's analytics, you'd probably be surprised at the number of visitors to your site that are on smartphones or other mobile devices. If you want to know how many for sure and you use google analytics, here're the steps when you're logged in: Now you need to ask yourself if you want to be friends or foes to the mobile device using people that are viewing your site. Additionally, you need to ask if your competitors are being friendly to mobile device users. The Past Is The Past. The Present Is The Present. The Future Will Be Different Too. Like anything based on technology, the best way to do something last year is not necessarily the best way to do the ...
Read more3 Things To Give Your Web Consultants Before A Redesign
A website redesign is a common component of a new web marketing strategy. It helps to freshen the look and feel as well as better optimize the site for SEO and conversions. We've discussed some business questions that are absolute musts before crafting a web marketing strategy. Now, let's look at 3 things you should have in hand before you hire a web marketing firm for your website redesign.
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February 07
10 Questions To Answer BEFORE Starting Your Web Marketing Strategy
The first step in planning a small business web marketing strategy is getting very clear about your business objectives, because they will guide the strategy that goes into your web marketing efforts. If you have set goals for sales, safety, employee retention, quality, market share, new product launches, etc... you need to ask yourself, your team and your web marketing consultants, how your web strategy can help you reach your short and long term goals. To make sure you are clear on your objectives and get you thinking as a web marketing strategist, here are 10 questions to answer before you define your web marketing strategy. 1- What Business Are You Really In? At first, this question seems like a no-brainer. For example, a company that manufactures cardboard packaging for products may think they are in the "packaging" business. At a VERY basic level, that is true. That's not how their clients view them though. They are so much more to their clients. To their clients, they are the ...
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February 05
A Brochureware Website Is Not Enough
You know those pamphlets, sales sheets, and business cards you hand out to prospects in person? They should not be your website. In this day and age, you will be passed over if you try to get away with it. The design and "feel" of your printed marketing materials can certainly influence the design of your web marketing efforts, but there should never be a direct 'Save-As' from tri-fold to website. It should be a law!
Read moreEasily Create Landing Pages With c80 CMS
Have you ever noticed how that tough task that you do infrequently seems to keep finding it's way to the bottom of your task list?
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
