The prospects that show up on your landing pages aren't MacGyver, which means they aren't going to stick around to defuse the content bomb, if you have a terrible headline. For most prospects, you have 3 seconds to grab them, typically with your headline. Here are a few considerations for your landing page headlines. 3 Major Headline Approaches Like almost anything in life, there's more than one way to skin a cat (no corresponding pic for this, you're welcome.) when it comes to landing page headline copy. The 3 highlighted here are not the be all end all, but they capture the most popular approaches. Asking A Question You've experienced it, you search for something like, "sell my used cellphone", looking for a great way to off that old brick and you land on a page with a headline such as, Looking To Sell Your Cellphone? or Want To Find Someone To Buy Your Cellphone? or Want To Cash In Your Used Cellphone? I'll be the first to admit that those are some crumby headlines, but you get the ...
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