By now you should know that blogging is no longer an option for your business, that is if you want to attract high quality traffic to your website. One of the biggest challenges businesses face when maintaining a business blog is consistency with volume of posts and content.
Read moreIf you have an email marketing list, you no doubt have sent the common newsletter email. Maybe you send it once a week, month, quarter, etc... Email marketing newsletters tend to have newsy topics in them, along with some hopeful action for a sale.
Read moreEvery business wants to maximize their marketing investments by generating more revenue. Whether you can or you can't sell directly online, you have to have a strategy to convert website visitors into leads.
Read moreYou've setup a MailChimp account and you're excited to start getting in front of your buyer persona on a regular basis. The only problem is, you don't know what to send them... bummer...
Read moreIn this video, we take a look at the data from a report by Return Path on effective email marketing subject lines. That report can be found here:
Read moreIf you're reading this, you've likely already concluded that Inbound Marketing is the way to get in front of potential customers. Outbound, interruption marketing techniques just don't work effectively enough to justify the expense.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
