5 Search Engine Optimization Myths
Search engine optimization is not the most straight forward marketing tactic that has ever existed...which is the cause of many SEO myths. Let's explore a 5 of these myths.
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April 22
April 18
10 Signs Your Website is Ready for an Update
There are many reasons why it might be time to refresh your website. Take a look through the list and see if your business is a culprit of some of these.
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April 15
Project Timelines are Not Made to be Broken
Every website design and marketing project should have a project timeline associated with it. A good project timeline will help everyone reach predetermined goals and expectations. Without discussing and solidifying time-frames, it is too easy for a project to become extended beyond the original expectation whether at the fault of the agency or the client. What can you do about avoiding project delays with a timeline? Establish a good project timeline!
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April 10
Are You Looking for Pennies or Benjamins With Your Inbound Marketing?
If you're reading our blog, you probably have a decent idea of what inbound marketing is? Don't worry, if you don't we won't be mad at you. To keep it simple, inbound marketing is generating customers by ensuring that you're being found when that person is looking for your product, service, etc. With inbound marketing you'll gain the attention of these individuals through mediums such as search engines or social media and then your website will guide them through the process of eventually turning into a conversion (lead, sale, sign-up). It's different from "interruption marketing" in which you just throw your advertising out there for everyone to see and hope that someone bites.
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April 07
Should You Include SEO on Your Website RFP?
Now keep in mind, this is a different question than, "Do I need SEO?". The answer to that is yes. If people cannot find your website, you're in trouble because they are probably finding your competitor.
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March 27
8 Steps for Your Website Design Comp Review Process
After the initial planning stages are over, many new website design projects will move on to the design stage. This is often one of the most exciting times of a website project as it's the part people will see. This will become the new face of your business, so it should reflect your business accurately. But what happens after your website designer sends you the design comp? This is the time where you'll be looking over the design internally and sending feedback or approving the design. THIS IS IMPORTANT.
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March 25
Online Marketing in A Small Town Part 5: Social and Local
First, let me apologize for missing my post on Thursday, but I have not forgotten about the online marketing in a small town series. This post will discuss social and local...these 2 can go hand in hand. Let me preface this post by saying that although I'll cover several social networks, you do not have to participate in every single one. Think back to your planning process and do what is right for you and your audience...but at the same time don't just discount them without consideration. Check out the chart below to find out where your audience is.
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March 18
Online Marketing in a Small Town Part 4 - Pay-Per-Click
Part 4 of the Online Marketing in a Small Town series. The topic of this post is pay-per-click advertising, or sponsored ads and we'll focus on AdWords and Facebook today. There are a few ways in which your business located in a rural area can take advantage of this.
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March 14
Online Marketing in a Small Town Part 3 - Local SEO
Welcome to Part 3 of Online Marketing in a small town where we will cover local search engine optimization (SEO). This will include both local search results powered by maps as well as optimizing your website for local SEO. Here's the difference between the listings:
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March 11
Online Marketing in a Small Town Part 2 - Your Website
Welcome to Part 2 of the Online Marketing in a Small Town series. If you haven't read Part 1, Planning Your Marketing, I'd urge you to go back and read that first.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
