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March 06

Online Marketing in a Small Town Part 1

This will be part one of a 6 part series that will cover online marketing for businesses and organizations in a very small town. I'm not even talking Bradford, PA small town (and believe me, we have a small town)...I'm talking really small towns. For the sake of these posts, let's say your town consists of less than 4,000 people and most of your potential customers come from surrounding areas. This will series will primarily be focused on local online marketing, meaning your customers will be looking for a local solution, not something from across the country or world.

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March 04

5 Tips for Preparing Content on Your New Website

Content is one of the most vital pieces of a website project. To be honest, it is also one of the biggest delays to many website projects as well. Why? Because it isn't as easy as it sounds. When you are thinking about the content on your website there is probably a ton of ideas going through your head...but then you sit down to write it and it usually doesn't go as smoothly as you would expect. Many times this is the result of content writing not being your only job. During a website project you still are doing your normal job, you've just been put in charge of writing. Here are 5 tips to get you on the right track with the content for your website project so it turns out great and you avoid delays.

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February 27

A Mobile-Friendly Website Isn't an Option; It's a Necessity

It's not a secret that mobile devices have changed our lives. We're now connected to these devices and find ourselves using them probably more than we would like to admit.

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Faster Lead Generation with Sponsored Ads - Event Announcement

We are happy to announce a new learning event in March focused on helping businesses understand how to utilize sponsored advertising to generate leads faster!

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February 18

When Does Social Media Sponsored Advertising Make Sense?

As you have probably seen, you can advertise on nearly all of the social networks. These platform give you the ability to serve incredibly targeted ads and have other advantages that not even AdWords can provide. Let's go over some of the advantages of some of the sponsored advertising advantages through social media. Probably the most significant advantage is the ability to target. It's almost scary.

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February 13

Why You Should Update Your Website Even When You Have Nothing To Say

First, let me preface this by saying that there is always something to say. I would have a hard time believing that there isn't something you could change or add to your website at any given time.

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February 06

What is a Content Management System

When you are having discussions about getting a new website, there is usually some mention of a content management system, or CMS. While not 100% of websites must have a CMS, it is very rare that that feature is left out.

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2 Ways Online Advertising is Improving

With most things in our life, as information and technology become available, they improve. Even advertising...most of it at least. Look at billboards for example. They started out as a single billboard with a piece of vinyl that faded over time. Now we have amazing digital billboards. The digital billboards allow for more creativity from the advertiser, more ad revenue for the billboard owner, and even another side advantage, they are probably safer because you don't have people crawling all over them to change the vinyl!

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January 31

Paid Search Advertising and the Super Bowl

Everyone hears about the Super Bowl commercials. Rightfully so as plenty of creativity and TONS of money gets poured into these commercials. Not as many people are talking about AdWords and Super Bowl advertising...unless you are a search nerd like me! More of the ad spend for search will be spent before the Super Bowl as opposed to during the game, but there are a ton of opportunities for brands to get in front of a huge audience. What are some of the terms people might be searching?

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January 28

Don't Leave This Step Out of Your Website Redesign Process

Planning a new website is fun and everyone gets quite eager to get rolling with things. In the website redesign process, there are times that important steps are forgotten. Each step should be discussed internally and with your web development vendor of choice. One step that is often dismissed or not discussed enough is usability. There is always so much focus on design and administrative functionality, sometimes the user is forgotten.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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