We haven't shared an infographic in awhile...so it's about that time. Why? Because they are just plain neat. This infographic visualizes 20 Captivating Marketing Statistics that will drive 2014. Here's are some of my favorite stats that you can take to the decision makers and say...see, I do need more of a marketing budget. ;)
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Today is a good day! Why, you ask? Well today is a protocol 80 Soup Day. Today's lunch and learn topic is "Getting a Positive ROI from AdWords". This form of marketing has the ability to be successful for nearly every business or organization if done right. Whether you want to manage your AdWords campaign yourself or hire an agency we're going to cover 8 simple steps to get you on the right track to getting a positive return on investment from your AdWords efforts. Define the outcomes that need to happen to actually get a return. Determine what actions a website visitor must take to make those outcomes happen. Assign a value to your actions...this must be done if you plan on accurately calculating ROI. Research to determine what product/service/topic is related to your above actions. Organize and build your account. This is very important! Be creative. How to write ad copy and the anatomy of an AdWords ad. Build effective landing pages. Monitor and adjust. At today's lunch and learn ...
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Let's face it. Failure is just a part of life. It happens. We have heard on several occasions a few statements like these:
Read moreMany moons ago we would highlight newly launched website projects. We thought it would be fun to get back to that, so here is our first one! The YMCA of Olean, Bradford and Wellsville.
Read moreWe know you should be in front of your target audience when they are online. You know you should be in front of your target audience online. Do you need more convincing? If so, here are 8 online marketing statistics that you definitely cannot ignore:
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If you are considering image/display advertising for your business or organization, you should consider utilizing image ads with Adwords to do this. You can run image ads across the Google Display Networks (GDN) and continue to pay on a cost-per-click basis instead of a CPM (Cost-per-thousand impression) basis which most other platforms will require you to do. CPC ensures that you are only paying for people that have at least a bit of interest in your ad. Your ads can be incredibly targeted as well. With the Google Display Network you can target your ads based on:
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Google is now in the testing phases of visual search ads which allow for large banner ads in the search results page when a branded term is searched. See example below:
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This is a common question among most businesses and organizations that have considered using AdWords...and unfortunately the answer is not simple. Here are 6 tips if you are planning your 2014 marketing budget.
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I am going to break off from the education for this blog post and tell a funny story...or at least one that I think is funny. It's about the first time I wrote ad copy for a sponsored ad campaign.
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We can't deny that Google is a part of our everyday lives. It is absolutely amazing that really not that long ago there was no Google. In 2006 the verb "Google" was even added to the dictionary. If you think about it...that's kind of crazy!
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
