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October 16

The Importance of User Intent for Search Engine Optimization

As a business or organization you understand the importance of generating traffic from search engines (hopefully). To get that traffic you obviously have to show up in search engines when your potential website visitors are searching using related search terms...that's a given. Because most people understand this concept, they have an idea of what keywords they want to rank for. The problem is that people are often wrong, or maybe just headed in a slightly wrong direction. Their keyword lists are often geared around their specific products or services.

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August 16

Inbound 17 - 3 Sessions We're Most Looking Forward To - Josh C.

The annual Inbound conference is awesome for a variety of reasons. It covers marketing, sales, leadership, culture, growth, and more. There's a ton of great inspiration. The networking opportunities are endless. And the parties...well, let's just say they're a jolly good time. ;)

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July 17

5 Signs Your Manufacturing Branding is a Waste of Money

As a manufacturer, you understand the importance of ROI (return on investment). It's easy to invest in $400k in machinery if it's going to produce $10 Mil in revenue, right? But what about things you're less familiar with, yet you know they're important. Take branding for example...it's important, but it's also easy to miss the boat. Here are 5 things that will help you determine whether or not you are wasting money on your branding investment.

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April 21

Impact of a Marketing Strategy on Business Performance

A marketing strategy should be tied directly to improving your bottom line. If it's not, then what's the purpose? While you may find it difficult to correlate marketing spend to actual revenue growth, that doesn't mean they're not directly related. And here's the good news: with inbound marketing you absolutely can track the impact of your efforts on business performance!

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March 23

Why Your Inbound Marketing Isn't Working Pt 2: Impatience

Simply implementing inbound marketing doesn't mean it will be a home run. In fact, it's pretty easy to strike out. In the first part of my series we covered how your inbound efforts can fail if you've done a crummy job with your buyer persona development. If you haven't read "Why Your Inbound Marketing Isn't Working Part 1" yet, I'd recommend doing so before continuing with this post. :)

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February 23

5 Compelling Reasons to Pick Up Inbound Sales Today

Have you ever been in one of those "hindsight is 20/20" situations? You're not alone. Two years from now, you don't want to look back and say,"Imagine where we'd be if we started inbound sales two years ago!" While the methodology is still new compared to traditional sales methods, it's absolutely worth the time and effort to implement.

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January 26

HubSpot Free CRM: Top 5 Features for B2B Sales

Every B2B company needs a CRM system. Not a contact list in Excel - an actual integrated CRM. A full CRM stores your contact information and history: prospects, leads, current and past customers, and more. This database is the central location for storing, tracking, and keeping all visitor activity and info up to date.

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January 12

Adding Inbound Sales to Improve Lead to Close Rate

The way people buy has changed. That means marketing, advertising, and selling methods have to change as well. Old tactics are useless against new habits, channels, and expectations. For marketers, inbound marketing is the answer to new buying behaviors. For salespeople, the answer is inbound sales.

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March 03

Vibratech TVD Website Launch

We're pleased to announce the launch of the new Vibratech TVD website. Vibratech TVD is the largest U.S. manufacturer of viscous dampers. Don't worry...I didn't know what a viscous damper was prior to working with Vibratech TVD, but it's actually a pretty cool product. One of the best parts of helping manufacturers succeed online is learning about all of this cool stuff!

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February 23

Big Changes for AdWords Ads

Google announced last Friday (2/19) that the ads that have been showing to the right of organic search results will no longer appear on desktop searches. This is a major change in the search results pages that will without a doubt have an impact on those using AdWords to market their business on the Google search engine.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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