How to Keep Your WordPress Website Secure
WordPress is becoming more and more popular due to its ease of use, capabilities, price point, and flexibility. It's our CMS of choice and can be scalable for any size business.
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July 10
July 03
Happy Independence Day!
Everyone at protocol 80, Inc. wishes you a fun and safe Independence Day! I know up here in the North East, we're just happy to see some dry weather.
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July 01
New Website Launch for BCPAC
We are very pleased to announce the launch of the website for Bradford Creative & Performing Arts Center at www.bcpac.com!
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June 26
5 Signs Your Website is Failing
Many moons ago it was OK to just have a website. In fact many businesses weren't even considering until their competitors got one. Remember that time? Those days are long gone. You can longer just have a website, you have to have a website that represents you well through design and content, one educates your prospects, one that actually attracts visitors and generate leads, one that's mobile friendly, and it doesn't stop there.
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June 19
My 3 Favorite Inbound Marketing Questions from Small Business Owners
Last week I spoke to an eager group of business owners and marketers on inbound marketing. I asked each of the attendees to write down 3 inbound marketing questions before the class started, 3 midway through and 3 at the end of class. This not only allowed me to know some of the common questions business owners have about inbound, but it also got them to understand the buyer's journey a bit better. The more they were educated throughout the class, the more their questions changed and became more specific.
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June 17
Microsite Launch for Santoni Worldwide
We're happy to announce the launch of EmploymentBackgroundCheck.company, a microsite for Santoni Worldwide. Santoni Worldwide is an investigation and background check company located in Orange County California. The microsite focuses on the aspects of the background check services for employers. It highlights the benefits of the services and allows potential clients to create their account online quickly.
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June 10
The Benefit of Gated Content in Content Marketing
Content marketing is the process of creating targeted, valuable content for your website visitors in the hopes of converting them into leads. Content pieces for content marketing come in many different forms including ebooks, guides, checklists, whitepapers, webinars, etc.
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June 05
5 Reasons to Write Content for Current Customers
Often when a business thinks about what type of content they should be writing for their blog, they tend to lean more towards prospective customers and generating leads. There's nothing wrong with that. More leads hopefully means more customers, thus more revenue. It makes sense. But solely focusing on new leads neglects an important group of people...YOUR CURRENT CUSTOMERS. You still have love for them right? Show it. Focus some of your blog content on them.
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June 03
How to Budget for SEO (Search Engine Optimization)
Every small business, medium business and even large business should have some sort of SEO (search engine optimization) strategy. The level and goals of the SEO strategy will obviously vary between these types of businesses for a variety of reasons, one being budget...which leads to a good question:
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May 29
Content Marketing Advice In Just 1 Sentence
With the growth in popularity of content marketing comes people asking for content marketing advice. Curata posted an infographic about the best content marketing advice summed up in just one sentence. In compiling the answers via a LinkedIn poll, they found that most marketers answers could be bucketed into 4 categories: strategy, creation, audience and analytics.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
