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February 13

How Content Marketing Pieces Tie Together

Content marketing is more than just, let's write an ebook and toss it on our website. To get the value from your content marketing efforts you must generate leads. To get leads you need traffic...then you need that traffic to convert. On a high level the biggest things involved are blogs, CTAs, landing pages, forms, email, and of course the content marketing offer itself. Blogs help to attract the visitors, CTAs direct those visitors to landing pages, the landing pages "sell" the offer, the forms collect information, and your emails nurture those leads until they become sales.

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February 11

How Inbound Marketing Changes Keyword Research for SEO

When I first entered the online marketing world one of my first tasks was keyword research for SEO (search engine optimization). Back then nobody was talking about inbound marketing. We were primarily focused on getting more people to the site. We'd start by researching the business itself, the products/services, the business' website, the industry, the competitors, and the business's website. After having a good understanding of the business and environment a big list of related keywords was created, usually broken down page by page. These keywords were primarily focused on what the business had to offer or the industry. Some of the keywords were short, broad, and general while some of the keywords would be long tail keywords. Example: refrigerator vs energy efficient refrigerator.

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February 04

The Role of Blogging for Inbound Marketing

Blogging for inbound marketing is crucial. Could you have a successful inbound marketing strategy without blogging? Slim chance!

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January 30

The 5 Best Questions When Hiring an SEO Provider

SEO (search engine optimization) is not a luxury for your website, it's a necessity. The purpose of SEO is to generate traffic from search engines that can be converted to leads that can eventually be nurtured into a sale. If you look at SEO as only a means to generate website traffic and not help you achieve your overall business goals, you are doing it wrong. Some businesses might attempt SEO in house, while many others will look for an SEO provider to implement the strategy. It's clear that most business owners don't really know what SEO is, so how do you know if you are hiring the right SEO provider? Asking the wrong questions will just get you answers with a bunch of technical jargon that confuses you even more, asking the right questions will help you feel comfortable with your decisions!

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January 28

New Website Project Launch: OAG Management

We're happy to announce a new website project launch for OAG Management. OAG helps artists, musicians, DJs, models, and other businesses and people like that get found through a variety of ways. Some of the services they provide are global music distribution, music synchronization, publishing, content identification, artist and event management and more. The company is growing pretty quickly and they needed a website to help accommodate that growth!

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Understanding the Difference Between a Blog and a Website Page

Even though they may have a website and they may have a blog, it is clear that some business owners don't necessarily know the difference between the two. Some websites have blogs and website pages that are more seemless, while other sites have their blog and website pages completely separate. Regardless of how it's set up, pages and blog posts still should be thought of as different from an editorial standpoint. Let's explore..

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January 21

Growing Your Business Using Inbound Marketing [Event]

Tomorrow we'll be talking to a bunch of eager individuals on how they can use inbound marketing to grow their business. The fact is, many of the people attending are probably hearing about inbound marketing for the first time. Sure, they may know what some of pieces of inbound marketing are and may have even implemented some. That's great, but it just may not be getting the job done. This class will focus on inbound marketing as a whole and why combined the strategy is much more effective than the components alone. Here's a brief overview of the seminar:

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January 16

Keywords that Help Reach People at Each Stage of the Buyer's Journey

These days people shopping or making an informed decision about something go through various phases before coming to a conclusion, these phases are called the buyer's journey. Sometimes this "journey" takes a half hour, sometimes it takes months or even years. It just depends on the product, service, problem or the commitment to find a solution.

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January 14

How to Choose a Domain Name

Choosing a domain name is no easy task. It's likely that your first, second, and third choices have already been taken. Your domain name is very important, but maybe not for the reasons you are thinking.

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January 07

Reviewing Your 2014 Web Analytics Metrics

Now that we're a week into the new year, hopefully you've had some time to get back into the groove at work. That doesn't mean it's time to start slacking off again though. ;) What it does mean is that you should have a bit of extra time to review your web analytics from last year!

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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