Season's Greetings from protocol 80, Inc.!
We hope that you enjoy your holiday season! This year sure did fly by. We are excited for more businesses to find success in 2015 using inbound marketing!
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December 23
December 19
Your 1st 2015 Marketing Meeting Agenda
With the new year comes New Year's resolutions. One resolution that many business owners or marketers might be considering is: getting back on track with my online marketing.
Read moreWhy Rich Snippets are Important to Your Website
I've gone through and read several articles about rich snippets and I'm fairly confident that 99.9% of business owners would be lost in reading those articles. My goal is to explain the importance of these rich snippets without getting too techie.
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December 12
The 3 Easiest Types of Content Marketing for Small Businesses
Content Marketing Doesn't Have to Be Hard
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December 10
Phoenix Metal Fabricating Website Launch
We are happy to have launched a newly designed and developed website for Phoenix Metal Fabricating in Jamestown, PA. Phoenix handles several aspects of metal fabrication starting with metal punching through powder coating and even some small assembly of final products. They run a very impressive operation!
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December 05
What B2B Buyers Say About Content Marketing
Businesses in the B2B industry often struggle with online marketing because they expect that their current buyers will just come straight to them asking for a quote. This may happen in certain instances, but it's certainly not always the case. Even if a B2B buyer asks their previous provider for a quote, they are likely doing some online research on their own prior to that request. You don't have to take my word for it, but recent stats released by a DemandGen Report will support the information. Here's what B2B buyers had to say and what it means for your B2B marketing.
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December 02
5 Interruption Marketing Tactics to Forget in 2015
Because the behaviors of consumers has changed so drastically in recent years, it becomes more difficult to find a place for interruption marketing. I'm not going to say that you should abandon all interruption marketing efforts because they can have a place for some businesses, but even those businesses should consider a shift in their marketing budgets to more inbound marketing strategies. There are however some interruption marketing tactics that should be forgotten as they are a waste of effort, money, and they flat out annoy the consumers you're trying to attract.
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November 19
Don't Disappear From Search Engines After a New Website Launch
Getting a new website is an exciting thing! But what happens to your rankings in Google, Bing, and other search engines after you launch that new website?
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November 13
Use Quora for Blog Post Ideas
We've been doing our best in trying to motivate you blog and blog frequently. Not creating junk content just to have more content, but content that your readers or potential readers will find useful. For any industry, any service type, any business, and so on, there are endless things to blog about that useful. Yes, I'll repeat that. There are endless things for you to blog about and they don't have to be fluff. If you need a push to help get those creative juices flowing, try Quora to help think of blog post topics that will be useful to someone.
Read moreHow Important is an SEO Audit of a Website?
Do you know the SEO health of your website? Maybe you think you're doing OK because you haven't heard otherwise, but that may not be the case.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
