We are excited to be speaking at Nonprofit Networking Day tomorrow (11/7/2014). A big thank you goes out to the Cattaraugus Region Community Foundation for inviting us and putting this event on! This is an annual event for staff, board members and volunteers of the region's nonprofit organizations. This year's Nonprofit Networking Day is being held at the Quick Center for the Arts at St. Bonaventure University.
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It is important that a small business is aware of what their competition is saying and doing. Even if you can't take any actionable steps with the information, it provides you with a competitive advantage of at least knowing. Maybe you check out your competitor's Facebook page every once in awhile, but is that enough? You may even like your competitor's page to get their posts in your news feed. But with Facebook's algorithm it is very possible that you aren't seeing their posts because you don't engage with them. So what can you do to better and more easily monitor what your competition says and what's happening with their business?
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Small Business Inbound Marketing Lead Nurturing
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Inbox App by Gmail This is not really an article...nor is it related to inbound marketing really, but it still might be something cool. Honestly, we haven't played around with it enough to really tell you how much we like it or dislike it, but Google seems pretty confident that it will be the email app of the future. Really, you'll have to request an invite and check it out for yourself. You can do it here. Finding Hidden Content Opportunities for Your Local Website Local SEO is very important in getting customers through your door. Even if you are a primarily offline business, your customers likely search online before visiting you in person. An important factor in getting found is good SEO and good local content. This article provides a few ways you might be able to create some additional, good quality content. Author: Rachel Indeteigen. How to Diagnose and Cure 9 Major Content Marketing Problems Many businesses and marketers run into issues when trying to implement a content ...
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We're happy to have launched a new website for a long-time client. The website is for Hollenbeck-Cahill Funeral Homes in Bradford, PA. The previous version of the website which we developed several years ago, so it was time for an update!
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If you are using Google Analytics and are now tracking demographic information, start using the filtering feature to better understand your website's user experience based on their age. A 25 year old will have a different experience on a website than someone 60+ (in many cases), so by clumping all of that data together you aren't getting a true picture. In compiling these reports you may save yourself from jumping to conclusions that maybe aren't true.
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Many of you are probably in some sort of marketing role at your job, which is why you're taking the time to read this article. In many cases you may be the go to marketing person, but still not be the ultimate decision maker. This can be a frustrating situation, because you realize the importance of good design, fresh/unique/valuable content, social media, email marketing, etc., but it's an uphill battle of actually convincing the decision maker to move forward with these things. You may have even gotten them to the point where they realize 'we need a new website'. OK, that's a start...but these days, it's not enough. A new website without traffic, conversions, leads, and sales is only better than your old website in regards to how it looks and (maybe) functions, it doesn't really improve your business. This is where you must focus your efforts to convince your boss that you need inbound marketing, IMPROVING YOUR BUSINESS. That means revenue and profitability.
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Poor SEO Link Building
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We are happy to be hosting another Google Partners Connect event at our office on October 15th, 2014! A Google Partners Connect event is an opportunity for business owners to hear how they can grow their businesses online directly from Google! They stream the event live from the Googleplex in California (maybe someday they'll ship us all out there). We've hosted couple of these events in the past and attendees have always left happy, educated, and motivated. This is not a public event, it will be streamed only by Google Partners, so be sure to RSVP with us or your local Google Partner soon.
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How to Turn a New Fan into a Lifelong Follower
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
