INBOUND MARKETING BLOG

3 Healthcare SaaS Marketing Challenges for 2021

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Social Media for Medical Device Companies: Where to Plant Your Flag

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Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels specific to the medical tech industry?

20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

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The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

Increase Brand Awareness for Healthcare Tech Using Inbound Marketing

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Let’s start off by answering a basic question: what is inbound marketing?

8 Trends Healthcare Technology Marketers Should Care About

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If you’re a healthcare technology marketer it’s vital that you stay current with the way buyers consume information and make buying decisions. Here’s our take on some of the latest trends in healthcare technology marketing that you should care about.

Healthcare Technology Marketing: Applying the Inbound Funnel

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The inbound marketing methodology typically follows a funnel with three stages: awareness, consideration, and decision. Each stage of the funnel represents a different position in a healthcare technology buyer's buying process. Inbound marketers use this information to cater their content to their buyer's needs at each stage. Utilizing the inbound funnel is an opportunity to set yourself apart from your competitors by tailoring your marketing strategy to your buyers’ needs and developing a connection as a trusted resource and industry thought leader.

How to Create an SEO Strategy to Help You Rank Higher on Google

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Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized.

What Is High-Quality Website Traffic & How Do I Get More of It?

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Not all internet traffic is created equal. While traffic quantity is obviously important, traffic quality is what gets you customers.

How to Add a Website to Google Search Console: A Step by Step Guide

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How to Turn Bad Website Traffic into Quality Leads Using SEO

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If you are having issues with bad website traffic, that typically means one of two things.