Trade Show Marketing and Performance Survey for Manufacturers
Take Our Survey! Do you want to win a $250 gift card? Are you a manufacturer? Have you gone to a trade show in your manufacturing field? Do you have 5 minutes to spare?
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February 19
Evaluate Your B2B Brand Awareness Strategy With These 4 Metrics
If a member of your team asked you how to measure brand awareness, what would you say?
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September 13
[VIDEO] HubSpot Inbound 2018: Josh's Main Takeaways
Last week our team flew to Boston to spend time expanding our Inbound Marketing knowledge and skills at HubSpot's 2018 INBOUND Conference. Holly sat down to chat with Josh about some of the main highlights from the sessions that he attended, and we want to share it with you.
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August 20
How to Start a Business Blog: 6 First Baby Steps for Manufacturers
If you have been wondering how to start a business blog for your manufacturing company, you are not alone. Even B2B companies new to digital marketing are now becoming aware of the benefits of establishing an online voice. You can reach exponentially more business prospects by discussing topics that help them make informed decisions. What’s not to love?
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August 16
Google Ads' Expanded Text Ads Now Have 3 Headlines & 2 Descriptions
As of August 16, 2018, Google Ads now allow 3 headlines and 2 descriptions (rather than 2 headlines and 1 description). Google says:
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August 10
4 Ways the Best Manufacturing Websites Increase Traffic
Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.
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July 09
Manufacturing Trade Show Ideas for Making the Perfect Follow-Up Email
In a world that seems to be endlessly moving toward digital, manufacturers know that there's still a shred or two of value in old-fashioned face-to-face relationship building. In your world, a real handshake still means something.
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July 03
Why Did My Inbound Linking Domains Suddenly Spike?
Hi friends! It's the summer of 2018, and many states are experiencing unusually high temperatures. Guess what? Your inbound link volumes may also be hitting unusual heights. If you track your inbound link volume and/or MozRank, you may have noticed some odd data around the beginning of May. Inbound links went WAY up, and your MozRank may have seen a correlated decline. You didn't change anything, and you don't think there was any weird activity going on around that time. So what happened? Turns out Moz made some big changes in how they track inbound links!
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June 29
Inbound Marketing & HubSpot Generate 1,328 Leads for McHone Industries
McHone Industries started out as a single-facility small-town manufacturing operation in Salamanca, NY. They struggled to fill their one facility with work. Now, they’re seeing business growth beyond their wildest dreams.
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June 25
B2B Brand Awareness Strategy -- The Impact of Modern SEO
The purpose of search engine optimization (SEO) is to attract web traffic from users who bring with them an inherent interest in your brand, product, or service. However, your brand’s reach, image, and authority can also be improved by SEO efforts when done right. Understanding modern SEO is as impactful as ever on your B2B brand awareness.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
