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July 19

4 Steps To Increase Brand Awareness (For Cost-Conscious Humans)

Consider the digital realm your highway to success. You absolutely MUST build brand awareness online for your B2B company to thrive.

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June 16

How To Increase Website Traffic With a HubSpot Inbound Marketing Cert

I transitioned to marketing at protocol 80, Inc. from a parallel universe: journalism. For a long time, I was a newspaper writer and digital communicator covering local politics, crime, education, and interesting features. My style now is inbound marketing, where content is king and our B2B client companies rule. In this universe, I’m a part of helping our clients (and ourselves) increase website traffic and drive sales leads through creating and promoting remarkable online content.

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June 16

How Social Media Can Increase Your Website Traffic

If you’ve ever asked yourself or members of your team, ‘How can we get more website visitors?,’ you’re not alone. In fact, increasing website traffic is often a main problem. And one of your solutions can be social media.

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May 26

How to Get More Leads by Triggering Buyer Emotions

Anyone with a kid knows the scene well. You’re at the mall, and your son or daughter absolutely has to have that thing ... that very expensive thing.

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May 05

Do my buyers fit the inbound marketing model?

I remember having a hard time explaining to my 80-year-old father (an all-around smart, mentally with-it guy) what I do as an inbound marketing writer. “Bond marketing?” he asked, excited like a dog waiting for someone to throw a tennis ball, thanks to his fascination with the stock market and wealth management.

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April 07

How Much of My Time Will an Inbound Marketing Agency Need?

As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.

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March 31

Where Are Your B2B Prospects Hiding?

When was the last time you used your smartphone to look something up online? My guess would be today. Am I right?

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