Q: Why do we do things like: Automate manufacturing processes Replace manual labor with machinery Use a calculator instead of long-form division Train our dogs to fetch beer so we don't have to get off the couch?
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Although the term "remarketing" may be unfamiliar, chances are you’ve come across it at one point or another. Whether you realize it or not.
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Things become outdated. It’s a fact of life...even our content becomes outdated and irrelevant after so long.
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Your B2B prospects have endless options when they search for content online. In order to reach them, you need to know what type of content they’re looking for, and more specifically, what content they’re actually absorbing as opposed to skimming.
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Before working with us, our manufacturing clients’ previous success depended on word of mouth referrals. That’s great. However, think about how much farther word travels all on its own when you nail your branding.
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More than 71% of B2B prospects start their research with a generic search to find potential partners. Although they’re looking for a product first, not a company, your first impression is crucial for getting on their short list. Your business is unique, so show your prospects what sets you apart from your competition.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
