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November 26

Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love

The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start. Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.

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November 22

In-House vs. Outsourcing Digital Marketing to an Agency

There's a common misconception that hiring a marketing agency is much more expensive than handling the efforts internally. The tricky part about digital marketing is that it's not one single job that you're paying someone to do.

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November 14

protocol 80, Inc. Launches Digital Marketing Pricing and Program Tool

protocol 80 Inc., a leader in digital marketing and sales solutions for B2B businesses, is thrilled to announce the launch of a groundbreaking new tool designed to transform how businesses understand and plan their marketing investments.

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August 02

How to Make a B2B Website from the Ground Up in 9 Steps

The internet is full of business websites, all with their unique strengths and weaknesses. Some have pages that promise new content but haven’t been updated in *cough* years, some are VERY slow to load, and most sadly aren’t optimized for mobile devices. If your website is one of these – or if you’ve identified other issues that require a total site overhaul, it’s time to learn how to make a B2B website from start to finish.

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July 12

Best B2B CMS: HubSpot, WordPress, Squarespace, Wix, Joomla, or Drupal?

Choosing the right content management system (CMS) for a B2B company directly impacts the company's ability to attract and nurture leads online. The right CMS can:

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June 17

How to Build a B2B Website Strategy That Generates Leads

“Our company has a website.” Is that all you can muster when someone asks about your online marketing strategy? You may have a problem.

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June 14

5 Best Generative Use Cases for AI in Inbound Marketing

Have you ever wanted to clone yourself? You wished for 5 more minutes to finish that one task or another set of eyes to read through an email, but you know your colleagues are as busy as you are. With the introduction of Artificial Intelligence (AI), many marketers fear replacement. However, the best generative AI use cases mean support for marketers, freeing up time for you to spend on other tasks that require a human touch.

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June 14

How to Use AI in B2B marketing

New technology can be intimidating for everyone, and with the rapid integration of artificial intelligence (AI) across the board in today’s economy, marketing is experiencing the same uncertainties that other industries face. So, how to use AI in B2B marketing effectively? The answer is: practice.

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June 14

AI in Sales: From Lead Generation to Closing Deals

The manufacturing sector is continuously seeking innovative strategies to enhance efficiency, drive growth, and maintain a competitive edge. Enter the world of AI in sales, which just might transform the traditional sales process into an intelligent, data-driven powerhouse.

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June 14

Using AI for Content Creation: A List of 5 Don’ts

Artificial intelligence (AI) content creation has become a valued advantage in many different fields. It fills gaps in workforces and supports those who lack the bandwidth to scale their velocity.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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