How to Measure Inbound Marketing ROI
“We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.
Read more
November 27
November 26
Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love
The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start. Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.
Read more
November 22
In-House vs. Outsourcing Digital Marketing to an Agency
There's a common misconception that hiring a marketing agency is much more expensive than handling the efforts internally. The tricky part about digital marketing is that it's not one single job that you're paying someone to do.
Read more
November 14
protocol 80, Inc. Launches Digital Marketing Pricing and Program Tool
protocol 80 Inc., a leader in digital marketing and sales solutions for B2B businesses, is thrilled to announce the launch of a groundbreaking new tool designed to transform how businesses understand and plan their marketing investments.
Read more
August 02
How to Make a B2B Website from the Ground Up in 9 Steps
The internet is full of business websites, all with their unique strengths and weaknesses. Some have pages that promise new content but haven’t been updated in *cough* years, some are VERY slow to load, and most sadly aren’t optimized for mobile devices. If your website is one of these – or if you’ve identified other issues that require a total site overhaul, it’s time to learn how to make a B2B website from start to finish.
Read more
July 12
Best B2B CMS: HubSpot, WordPress, Squarespace, Wix, Joomla, or Drupal?
Choosing the right content management system (CMS) for a B2B company directly impacts the company's ability to attract and nurture leads online. The right CMS can:
Read more
June 17
How to Build a B2B Website Strategy That Generates Leads
“Our company has a website.” Is that all you can muster when someone asks about your online marketing strategy? You may have a problem.
Read more
June 14
5 Best Generative Use Cases for AI in Inbound Marketing
Have you ever wanted to clone yourself? You wished for 5 more minutes to finish that one task or another set of eyes to read through an email, but you know your colleagues are as busy as you are. With the introduction of Artificial Intelligence (AI), many marketers fear replacement. However, the best generative AI use cases mean support for marketers, freeing up time for you to spend on other tasks that require a human touch.
Read more
June 14
How to Use AI in B2B marketing
New technology can be intimidating for everyone, and with the rapid integration of artificial intelligence (AI) across the board in today’s economy, marketing is experiencing the same uncertainties that other industries face. So, how to use AI in B2B marketing effectively? The answer is: practice.
Read more
June 14
AI in Sales: From Lead Generation to Closing Deals
The manufacturing sector is continuously seeking innovative strategies to enhance efficiency, drive growth, and maintain a competitive edge. Enter the world of AI in sales, which just might transform the traditional sales process into an intelligent, data-driven powerhouse.
Read more
How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
