INBOUND MARKETING BLOG

Can You Trust Paid Social Media Advertising Metrics?

• By protocol 80

At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:

20 Fun Thanksgiving Facts That Will Make You the Dinner Table Hero

• By protocol 80

Thanksgiving isn't all fun and games - especially when your entire family sits down at one table. Some families are lucky enough to get along. Others, not so much. Although you love each other, there are bound to be disagreements, awkward moments, and Weird Uncle Bob saying Weird Things Again.

3 Reasons Small Manufacturers Need an Inbound Marketing Agency

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Manufacturing and online marketing. Not oil and water. Not cats and dogs. More like gravy on biscuits. Cheese on a pizza. Sauce on wings. (Anyone else getting hungry?)

5 Spook-tacular Halloween Marketing Ideas From Our Favorite Brands

• By protocol 80

Did You Know: Every October, searches for the word "pumpkin" increase by 2000%? That's a 20x increase in keyword activity. Fall is the season of pumpkin. Pumpkin muffins, pumpkin cakes, pumpkin pies, PSLs (that's pumpkin spice lattes for you commoners), not to mention the seeds and carving. Many brands hop on the pumpkin bandwagon to increase brand awareness. Others? Well, others get a little more creative.

Holiday Email Marketing Planner: What to Do Each Month [INFOGRAPHIC]

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The holidays are coming.

B2B Inbound Marketing: Why You Need to Sell Less to Sell More

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Sometimes, things don't work the way we think they should.

How to Measure the Performance of your B2B Inbound Marketing Campaign

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Online Marketing Case Study: 1500% More Leads in 6 Months

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McHone Industries has been one of our favorite clients right from the beginning. They're dedicated, ambitious, and - most importantly - super fun to work with.

Simple Doesn't Mean Easy: How to Make Tough Things Less Tough

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The other day, I was sitting at my computer, thinking about going for a walk. I knew I needed to - I had a little extra for dinner and hadn't moved all day. It was a simple decision to get up, put my sneaks on, and get moving.

A Killer Content Marketing Strategy Needs Two Things

• By protocol 80

I saw a great question on my LinkedIn feed this morning: