2016 Olympics: Learning From the Best and Worst of Olympics Marketing
The 2016 Olympics are upon us.
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August 03
August 02
How to Improve SEO by Dominating Social Media
If you're alive in the 21st century, you've seen the impact social media can have on businesses. Dollar Shave Club made their name on Facebook, Instagram, and YouTube.
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July 27
July 26
July 20
B2B Inbound Marketing Tips: Getting a Prospect's Phone Number
We've compared dating and marketing in some previous posts. Why do we keep coming back to it? Because it's a pretty accurate analogy for the B2B buying process. Asking for a prospect's contact information is a lot like asking for a stranger's digits. There are ways to increase your chances of success, and there are ways to look like a creepy asshole who doesn't understand boundaries. Doing it inbound marketing-style will increase your chances exponentially.
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July 15
Internet Marketing News? Internet Marketing News! | July 5 - July 17
Trying to stay on top internet marketing trends can seem like a daunting task. No need to worry, though. We're your eyes in the sky. We'll keep an eye out and provide biweekly updates on what's new in the world of marketing! So, without further ado...
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July 15
Why PPC Advertising Is Crucial for Manufacturing Marketing
Pay per click advertising: Advertising where you pay to have your ads shown to buyers (usually on Google). You only pay when the ad is clicked. Thus, "pay per click." PPC ads appear at the top and bottom of search results. Here's an example: PPC ads are the first thing a searcher will see. This is an incredibly powerful sales and marketing tool, if used correctly. Don't know how to do PPC correctly? Here's a checklist on PPC best practices. Manufacturers are in the perfect position to profit from PPC advertising for three big reasons. Let's take a look. 1. Lifetime Value vs. Customer Acquisition Cost Related: How to Increase ROI with Inbound Marketing
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July 14
How to Improve Sales With Website Conversion Paths
Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.
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July 12
4 Things Pokémon GO Teaches Us About Inbound Marketing
If you're not familiar with Pokémon GO or Pokémon in general, don't worry. You can skip to the "lesson" in each section for actionable marketing advice.
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July 07
7 Lead Nurturing Tips That Help Close More Sales
Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.)
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
