Want to stay up to date on Internet marketing news and best practices, but don't have time to scour the web for info? Look no further! Here are some of the big stories in online marketing from around the web. Have a story you think others should know about? Suggestions are welcome in the comments!
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Out With the Old, in With the New
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There are few things more difficult than not being a pain in the ass.
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More CEOs are catching on to the fact that social media is an incredibly powerful marketing resource. It's free (aside from the time spent monitoring and publishing) and creates a direct link between business and customer. If you're dedicated to growing your business (and that includes fortifying it for future trends and troubles) you understand how valuable this free link to your customers truly is. Social media bridges the gap between your website and your buyers' daily lives. It makes you familiar, relatable, and credible - three qualities that can make or break a deal. In short, using social media for your business is a no-brainer in 2016.
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There are three categories of media that will increase your traffic, leads, and sales: owned media, earned media, and paid media. To optimize your marketing strategy for YOUR business, you need to take advantage of all three types of inbound marketing media.
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If you're doing pay-per-click advertising, you've probably visited the Google AdWords dashboard. It's pretty overwhelming, isn't it? There are so many categories and functions and tabs. Sitting down and slogging through the whole thing at once can take hours, and you just don't have that time to spend. To help you optimize your PPC campaigns AND make good use of your time, we've put together these six quick and easy tips. Each of them won't take more than 15 minutes to complete. That means you can do a little now, do a little later, and start seeing results from your paid advertising. Download this FREE PPC Checklist to assess your campaigns!
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You probably knew that inbound marketing is great for your business, but did you know inbound marketing services can benefit you? Whether you're working on climbing the corporate ladder, switching roles, taking over the business, or simply securing your place in the company, inbound marketing can certainly help you achieve your goals.
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Overall, inbound marketing produces huge results for businesses of all shapes and sizes. According to Weidert Group, inbound marketing costs 61% less than traditional marketing (cold calling, TV ads, radio ads, etc.) but generates 3x as many leads per dollar. More leads for your money - sounds great, right? But, lead gen is only one factor when calculating inbound marketing ROI. We also have to look at traditional sales & marketing metrics, including customer acquisition cost (CAC) and the average lifetime value (LTV) of your customers. Done right, inbound marketing will automatically decrease your CAC and increase your LTV.
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Have you ever bought one of those giant bags of chips that looks like it's exploding with greasy, salty goodness? How about a bag of beef jerky stuffed full of deliciously chewy meat scraps that make you feel like a hyena tearing into a leathery carcass on the savannah? Yes. Alas, when you tear open your bag of chips, you find out it was mostly stuffed with air. And there are only enough strips of meat leather to fill up the little window on the bag. You are irritated, but you eat them anyway because you already spent the money. And then you move on with your life, and vow to never again spend that much money on overpriced snacks (until the next time you get a hankering for salty goodness and your resolve is broken). The good news is, although we may be perpetually disappointed by the volume of snacks in our bags, you don't have to be disappointed in your SEO services.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
