Mayday, mayday! Your marketing machine is sinking fast! At this point, you can keep struggling along, bleeding money, or you can bring in the big guns. Inbound marketing services are your big guns.
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Whether you do it yourself or hire out, you should be doing pay-per-click (PPC) advertising to assist in driving traffic, leads, and sales to your website.
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How do we know inbound marketing brings higher ROI than traditional marketing? We get that info directly from the horse's mouth.
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What Is Lead Scoring? Lead scoring is a method of prioritizing leads - usually by their level of interest in your product and how good a fit they are for your company - to maximize the use of your sales and marketing resources. In other words, lead scoring keeps you from wasting your time and money on leads who aren't likely to make a purchase.
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As technology progresses at a breakneck pace, we see buyer behavior evolving at the same rate. New buyer behavior requires new marketing techniques to optimize ROI and stay ahead of (or at least keep up with) the competition.
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Here is a statement we hear quite often: "We need more traffic to our website." Sound familiar? You've probably said that yourself at some point. The truth is, you don't necessarily need more traffic. What you really need is high quality traffic, and that's where you should place your goal posts. Your business is too important to settle for less.
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Are you interested in SEO for your small business? You've come to the right place!
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So you want to make your website an effective online marketing machine. You want it to have a noticeable impact on your sales and revenue, show significant ROI, and increase brand awareness. Right now, it's not doing any of those things very well. What's the problem?
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Improvement can come in the most unexpected forms. As a content strategist, I regularly deal with strange sources of inspiration. I've come up with new content topics from workout videos and watching my cat play with bugs on the floor. One time I drank two shots of espresso way too quickly and started spouting off new business ideas to my bosses (most of which, I realized after sobering up, made no sense). Maybe if I had more business sense they would've been good ideas.
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At this point, it's common knowledge that Facebook tracks all of your activity. Every like and share is used as data for advertisers. Even a simple Google search or online shopping spree makes related ads immediately pop up on Facebook. According to USA Today, online tracking and targeted advertising helped Internet advertisers bring in $49.5 billion in 2014. According to many sources, it's only going to get worse.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
