A Visual History of Google Algorithm Changes [Infographic]
The powerhouse of search. In most countries, Google runs a solid monopoly on the search market. As always, that kind of massive influence brings great responsibility.
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November 05
November 04
Manufacturing Business + Inbound Marketing Services: A Tale of True Love
It's Romeo and Juliet without all the dying. It's Bonnie and Clyde and their fame and fortune, minus all the police evasion. It could be your business's very own love story.
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October 29
3 Ways the Internet Is Revolutionizing the Manufacturing Industry
We're almost done with Internet Appreciation Week here at p80. Before we bring it to a close, here's one more serving of food for thought.
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October 28
Challenge for Manufacturers: Spend 30 Minutes a Day Browsing the Web
In this recent post, we discussed how it's absolutely necessary that you get your manufacturing business online. To properly get your manufacturing business online, you have to get yourself online. (Hopefully, if you're reading this article, you're at least a little familiar with the Internet landscape!)
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October 27
13 Reasons Why Your Brain Craves Infographics [Infographic]
There has been a 9900% increase in visualized information on the Internet since 2007. It's not a secret that we looooove infographics. They're pretty much perfect: pretty pictures AND super helpful information all in one. What's not to love?
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October 23
Great News! The Manufacturing Industry Is Internet Challenged.
It's not exactly a secret that most manufacturers aren't Internet-savvy. Many seem to actively avoid online activities, and the manufacturing sites they DO have are bare-bones and old-fashioned.
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October 08
Adverscience: The Science of Our Brains and Creative Advertising
Everything can be broken down into a science - even advertising.
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October 07
A Guide to Maximizing Lead Generation [Infographic]
Are you trying to make your lead generation efforts more successful? You're not alone. As it turns out, lead gen is the biggest challenge for B2B marketers.
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October 06
The Manufacturer's Guide to Inbound Marketing
"I believe that a scientist looking at nonscientific problems is just as dumb as the next guy." - Richard P. Feynman You might not know much about marketing, but that doesn't mean you're an idiot. You're running or working in a successful manufacturing business - that takes a different kind of skill that we, as marketers, probably do not possess. For you, what will make your inbound marketing campaigns successful is taking what you DO know and putting it on display for your buyer personas. That's how you, a non-marketer, are going to get leads, sales, and ROI with inbound marketing.
Read moreThe Beginner's Comprehensive Inbound Marketing Dictionary
We know inbound marketing terminology sounds like gibberish to the newly initiated. For your convenience, we've collected all the major terms and their definitions into one gigantic post. All of the words are alphabetized except the first entry, Inbound Marketing. All feedback is welcomed and appreciated. Inbound Marketing - Usually done online, inbound marketing includes any marketing tactics that make your best buyers come to you. Inbound marketing doctrine rejects the kind of advertising that interrupts and annoys potential customers. It prefers to offer value to prospects in return for their time and money. The term inbound marketing encompasses all forms of non-interruption web marketing: social media, blogging, CTAs, and others. These components will be indicated by the phrase "an inbound marketing tactic" in their definitions. Other concepts defined here, such as buyer personas and the buyer's journey, are essential for building a great inbound marketing strategy. The core ...
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