From the first computer to today’s smartphones, Internet access has made leaps and bounds in terms of both efficiency and reach. Likewise, the question of how AI will change marketing is central to the evolving landscape of how we interact with buyers.
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Balancing the different aspects of a business is much like carrying the groceries into the house without bags: lots of different shapes and sizes (when it comes to projects), and something is bound to get dropped.
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You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?
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With people constantly glued to the internet, digital marketing has become one of the most effective ways to reach buyers – even in B2B and niche industries. Users are not only accessing email on the go, but also relying on search engines and AI-powered assistants to help them find how-tos, products, and services.
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If your content is the foundation of your business website, the CMS is its backbone.
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Josh Curcio, CRO and partner at protocol 80, was invited to speak at the upcoming Future of AI Conference hosted by BWG Strategy on March 14.
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CHICAGO, Il. – Fall brings more than just picturesque foliage and cozy evenings – for protocol 80 (p80), a leading inbound marketing agency based in Bradford, Pa., fall also marks the time for the annual FABTECH conference. This year was especially exciting for p80, as three members of their team presented to the assembly of manufacturers in Chicago on Tuesday and Wednesday.
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p80 is now one of a handful of inbound marketing agencies holding more than one HubSpot Partner accreditation BRADFORD, Pa. – protocol 80, Inc., (p80) a leading inbound marketing agency based in Bradford, Pa., has achieved a third accreditation from HubSpot, a top-ranking customer relationship management (CRM) platform company.
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One of the top concerns among our brand-new clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?
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When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. In fact, interactions between your company and that fresh lead should span every step of the buyer’s journey and their trip down the sales funnel. It'll require regular engagement and providing appropriate information at the right time, along with awesome sales follow-up emails and other outreach.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
