Social media is great for getting your audience engaged and building a community around your brand. Effective social media will do that and much more. If you’re new to social media for business, make sure you’re following these 30 tips to make your strategy as effective as possible.
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If your SEO isn’t working properly, you’re probably committing some of these faux pas. Try to avoid: Keyword stuffing Broken links Copying content Content duplication Poor quality content Non-unique title tags Non-unique meta descriptions Non-credible links Avoiding analytics Optimizing the wrong keywords Infographic by FertileFrog.
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What’s a typical day at work look like for you?
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Try thinking of buyer personas like a chemistry project. Customer traits go in, buyer personas come out. Buyer personas go into your marketing campaigns, new visitors/leads/customers come out. With the rise of customer-focused marketing (thanks to new SEO practices and content content content), your business has to change with the tides or get lost in a sea of outdated practices.
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2015 has been yet another fruitful year for our almighty conquering overlords (aka technology, the Internet, and Google).
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Yeah, we said it. No, we don’t know who you are. No, we’d prefer not to take this outside.
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What’s the difference? They seem like generally the same thing, and many people (who don’t know any better) use them interchangeably. So what’s the big deal? Let’s start with some technical definitions. Target markets: A particular market segment at which a marketing campaign is focused. (Business Dictionary) The consumers a company wants to sell its products and services to, and to whom it directs its marketing efforts. (Investopedia) Marketing segmentation: Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. (Inc.) A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. (Investopedia) Buyer Personas: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. (HubSpot) Buyer personas are ...
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I mean, really. They’re running around matching up with any company who will take them, they’re giving you vague and unhelpful answers to your perfectly legitimate questions, and they mumble a bunch of conflicting messages when you just want to know, “What do you WANT from me?!”
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Believe us when we say there are a LOT of ways to screw up buyer personas - narrowing the list down was the hardest part of making this post.
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Dear Persona, Today we are writing a blog post on how to write to your buyer personas. It can be a tricky thing, because every persona is different. Just like in high school English, there are a few things you should focus on: Word Choice, Tone, Format, Media, Length Word Choice When your buyers talk to you, how do they do it? Professional, casual, a little humorous, a little technical? That’s how you choose your wording.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
