The Beginner's Comprehensive Inbound Marketing Dictionary
We know inbound marketing terminology sounds like gibberish to the newly initiated. For your convenience, we've collected all the major terms and their definitions into one gigantic post. All of the words are alphabetized except the first entry, Inbound Marketing. All feedback is welcomed and appreciated. Inbound Marketing - Usually done online, inbound marketing includes any marketing tactics that make your best buyers come to you. Inbound marketing doctrine rejects the kind of advertising that interrupts and annoys potential customers. It prefers to offer value to prospects in return for their time and money. The term inbound marketing encompasses all forms of non-interruption web marketing: social media, blogging, CTAs, and others. These components will be indicated by the phrase "an inbound marketing tactic" in their definitions. Other concepts defined here, such as buyer personas and the buyer's journey, are essential for building a great inbound marketing strategy. The core ...
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