INBOUND MARKETING BLOG

B2B Marketing Automation & Lead Nurturing Emails: 20 Must-Know Stats

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When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. In fact, interactions between your company and that fresh lead should span every step of the buyer’s journey and their trip down the sales funnel. It'll require regular engagement and providing appropriate information at the right time, along with awesome sales follow-up emails and other outreach.

12 Buyer Persona Statistics That Prove Their ROI

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What is social proof? (+ 5 types of social proof and examples)

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Last week I needed to buy flea and tick shampoo for my puppy, Quinn. It was a busy week, and I didn’t take the time to research shampoo brands before I ran to Tractor Supply Co.

Efficiency through CRM | Managing HubSpot for Multiple Companies

• By protocol 80

Juggling data for multiple brands can be a challenge. Finding the right combination of segmentation and availability will enhance your productivity and cut down on unnecessary steps in the reporting process. 3 Setup Options for HubSpot When Managing Multiple Accounts From data management to brand identity, there are a lot of balls to juggle when managing multiple brands under one parent organization. HubSpot provides different solutions for this, tailored to your company’s needs. Various approaches can be configured to maximize their ease of use and accessibility while also limiting access based on team needs.

Inbound vs. ABM: A Deep Dive into Best Practice

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Content marketing strategy is a key component of business success. When it comes to content strategy, both inbound marketing and account-based marketing (ABM) come into play.

How to Create a B2B Content Strategy in 6 Simple Steps

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Understanding how to create a B2B content strategy can prove tricky. However, using some tools and tricks, you can quickly generate blog topic ideas (and other forms of content) that’ll be relevant and beneficial to your boss or client.

Mergers and Acquisitions Marketing Strategy & The Pros of Outsourcing

• By protocol 80

Businesses are created, thrive, and fold with the fluctuation of the economy. Almost as common as a business closing is the announcement of a merger between two brands or of the acquisition of one company by another.

Strategy Guide: 5 Tips For Creating A Quarterly Marketing Plan

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A new quarter. A fresh start. Time to try new things and attract new business.

How To: Allocate Budget for a Digital Marketing Strategy in 5 Steps

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There are numerous digital marketing techniques spanning just as many platforms -- email, social media, blogging, website optimization, video, and so on. And when you’re thinking about marketing for your business, it can be tempting to want to include as many of those techniques as possible.

Thank-You Page Examples for Contact Forms -- Nurture Your B2B Leads

• By protocol 80

If you're here, you already know landing pages are a core component of capturing leads from your website. You know how to increase conversion rates on your website by offering valuable content (e-book, free consultation, etc.) in exchange for the visitor's contact into. Now that you've captured your lead's information, what's next?