You have already read the first 6 parts of the Facebook for Small Business series, right? Now it's time to talk about analytics. If you need to do some catching up, here are the first 6 parts to the series.
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Welcome back for the 5th post in my series on using mobile for marketing as a small business! Check out my previous posts in the series:
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Be honest here: do you subscribe to RSS feeds? More importantly, if you do subscribe to RSS feeds, do you actively monitor them and read the content posted to them or do you ignore it or forget to look? It's no secret that a lot of news stories are being broken on Twitter before they're seen anywhere else in today's news stream, and as a result more folks are turning to the ever-popular social website not just to communicate, but to learn. Here are three reasons that Twitter is becoming the one-stop shop to get your news, and why RSS is becoming less-important to mere mortals.
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A couple of weeks ago Royal Pingdom posted some stats on what happened with the Internet in 2010. Some of the statistics were surprising and definitely interesting. What does it mean for small businesses. Let's take a look.
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Hello again! Thanks for checking out this 4th post in our series on using mobile marketing to promote your small business! Many of the topics we discuss apply just as much to a medium or large business, but we try to focus predominantly on small businesses.
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I'll admit it, I like words. A masterfully-composed written thought is something I can admire from time-to-time. Unfortunately for me, that makes getting my point across in one Twitter update incredibly inconvenient. More often than not I'm struggling to shrink a tweet by a handful of characters and have to sacrifice an entire word to make everything fit. In fact, the art of fitting a complete thought into a tweet has almost become a game to me. The good news is that there are other people in the world that either have the same struggles as I do or recognize that brevity isn't everyone's strong suit, and they have therefore made some awesome services that make shortening up your tweets much easier.
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First, we would like to thank everyone that came out to the business after hours to make it a huge success. We would also like to thank the other sponsors, Tortugas Restaurant and Benefit Concepts, Ltd.. Finally, we cannot forget to thank Ron Orris and the Bradford Area Chamber of Commerce!
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So far we've talked about the different categories of mobile devices and what some of the marketing options are for each category. The question in this post is how do you know which group(s) you want to target? Let's look at some data to get a better idea of which categories you should focus on.
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Welcome back for another exciting adventure in the world of mobile marketing! If you are just joining us and missed the first post in this series, I recommend reading it first. It will give you a baseline level of understanding of what the various types of mobile devices are:
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Other Articles In This Series Part 2 – What are some of the marketing options for each of the device categories
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
