How are you updating your website? Do you have to call on your developer every time you have a photo or text change? Are you skilled enough to change those things on your own using Dreamweaver or Visual Studio? Or do you have a content management system (CMS)?...all the glory of having more control over your own website without having to rely on anyone else to get the job done! But, not all CMS platforms are created equally. Let's talk...
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Between "Using Facebook For Your Small Business" and "Twitter for the Absolute Beginner" we've been talking a lot about the big players in the social media world lately, but there are a whole lot of other newcomers trying to break through with their own set of cool features that are attracting attentive eyeballs. You may be struggling to keep active on Facebook and Twitter as it is, so what benefit would you get from exploring other social networks? More importantly, is there an easy way to manage all of these services at the same time? Of course there is! Let's get into it.
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In my last post, I went through the Ace Hardware Facebook case study. I understand that some of you small business owners might be thinking that their efforts aren't applicable to what you can do as a much smaller business. That is simply not true. None of what they did is beyond the budget of a small business, especially with the right technicians.
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Let's pick up where we left off on my last post and talk a bit more about Facebook for your small business. As promised, I want to take a look at a case study in this post. With all of the posts (listed below) that I've done on Facebook, I realize that sometimes you need to see some real examples of how Facebook is being used to impact business. As a re-cap, here's a list of the posts I've written in this series. If you haven't already, I would recommend reading these as well:
Read moreGet caught up on our blog posts from the week below to make sure you didn't miss anything! Remember to like us on Facebook to find out about our Business After Hours event at Tortugas in Bradford this coming week. We're giving away 2 free Amazon Kindles!
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Aside from the fact that I don't have ~$500 million, there are 5 main reasons I would not buy MySpace.
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Welcome to the 3rd and final part of my Twitter guide for the absolute beginner. In part 1 of the series I wrote about the fundamentals of Twitter and in part 2 I covered some more advanced topics like the importance of following, ideas for what to tweet and how to setup twitter searches so you can monitor your brand. In this section I'll explain how to tailor the look of your business's Twitter profile to match your company's brand and share some fun tools that'll make managing your Twitter presence a breeze. Let's get started!
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Confused already? I will do my best to make this post understandable my the least technologically advanced person at your business. Let's start with the absolute basics.
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This is part 2 of my beginner's guide to Twitter for small business owners and employees. If you missed part 1 be sure to get caught up here. Part 1 was more focused on the fundamentals of using Twitter, and in this post I'll give some guidelines for growing your follower count and monitoring your brand so that you can interact with current and prospect customers. All set? Here we go!
Read moreHere's our posts from the week in case you missed any!
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
