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Social Media and the World

Today's post doesn't involve social media tips or blogging tips for your small business. Today I want to reflect on how social media impacts our world using one story, "The Man With The Golden Voice" as the main reference point. I know...I am late to the game. After all it has been 3 days. Before I make my point, you should probably understand the story. You have likely picked up bits and pieces of the Ted Williams story in water cooler discussion and maybe already have seen the videos. If not take a second to watch...go ahead, I'll wait.

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January 06

Using Facebook For Your Small Business – Part 4

UPDATE: Facebook has announced the it's phasing out FBML for Custom Tabs in Favor of iFrames

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Twitter for the Absolute Beginner - Part 1

I get it, this whole social networking thing is still pretty new and can certainly be confusing and intimidating for newcomers. You may have heard about Twitter, maybe on TV during a news segment, or perhaps you've attended a seminar hosted by your favorite small business marketing company at which you heard how valuable maintaining a Twitter account can be for online brand marketing. You've decided to take the plunge and send out your first tweet, but where to start?

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January 04

Blogging Writer's Block

Today on the Bruce Clay blog, Jessica Lee provides some tips on reducing writers block if you are an avid blogger. She did a terrific job with the post and I think small businesses need to take those tips and relate them to your small business blog even if you aren't a consistent blogger. Because most of you are SMBs and might not read the Bruce Clay blog, I'd like to cover her tips and relate them to your small business.

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January 03

Using Facebook For Your Small Business - Part 3

Welcome back for Part 3 of my 'Using Facebook For Your Small Business' series. If you haven't read my previous 2 posts, here are some links that will probably help give some background on what I'll cover next:

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January 03

Using Facebook For Your Small Business - Part 2

Aaaannnndddd, we're back. I am so excited about the potential that Facebook offers small businesses that I had to move right on to Part 2! ( I also missed my blog post last week so I am on the hook for 3 today... These would have been published over a week's time otherwise.)

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January 03

Using Facebook For Your Small Business - Part 1

Happy New Year! I hope everyone had an enjoyable holiday season full of family, food, and fun! Now that we're back at it, I thought it would be a good idea to spend some time discussing social media. It seems to be at the front of all small marketers minds as an opportunity, but very few small businesses are comfortable with how to make it work.

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Weekly Round-Up (12/27/10 – 12/31/10)

Happy New Year! We hope your 2011 is healthy and prosperous. The following weekly round-up is rife with ideas and information that will help you start the year off right!

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December 31

Facebook Became the Most-Visited Website in 2010

It seems like I've been writing about Facebook a lot lately, but that's for good reason. It's becoming more and more apparent that, if you're trying to market to your small business customers online, Facebook is the one place you absolutely MUST be. The latest bit of news comes from a report by Experian Hitwise which shows that Facebook has surpassed Google as America's #1 most-visited website in 2010.

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December 30

Time to Review Your 2010 Web Marketing Strategies

The year has come to an end. I assume at some point throughout the year you tried some sort of web marketing strategy whether it was SEO, social media, Yellow Pages, PPC, etc. As a small business it's time that you make sure your marketing dollars are being used where they are most effective and adjust accordingly.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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