In the past, using custom fonts on a website was typically frowned upon. It's important for a website to display consistently to as many users with as many types of web browsers and operating systems as possible, and since web fonts rely on the fonts that are installed on the visitor's computer it was important to use a fairly standard one like Arial, or Verdana.
Read more
Adobe's Flash technology is pretty incredible. With it a developer can create beautiful websites and applications that include complex animations and robust user experiences. However there has always been a concern from a search engine optimization perspective, after all search engines like Google crawl text and links in order to rank sites, and it's much easier to analyze a well-structured HTML file than it is to analyze a complex flash object. So then, is Flash still a relevant technology for your small business website?
Read more
Tomorrow marks the end of voting for the 4th Annual Mashable Awards. If you haven't already voted, check out the nominees and get voting! My favorite category this year is the Most Creative Social Media campaign. All of the finalists in this category show that creativity is more important than budget. Yes, some of them are able to hire a room full of creative people to come up with the ideas and implement...but in the end it is the 1 initial idea that sets them apart from the rest. Let's take a look at the finalists for 2010.
Read more
This may come as no surprise to some of you, but Forrester Research just released some survey results that show that the average American now spends as much time online as they do in front of their TV! The survey, which had over 30,000 responses, also revealed that Younger Baby Boomers (between 45 and 54) are included in this group.
Read more
We have spent a lot of time this year discussing mobile marketing options with clients and prospects. Most are very interested in 2D Barcodes, location-based social media, and even text messaging campaigns. We often have to bring people back to their own site and what experience a mobile user will have with it. It's usually not very pretty!
Read more
Content, Content, Content... It's all we hear these days right? If it's any consolation, it's because a content strategy is highly effective at gaining very targeted traffic. Much like dieting and exercise, content creation is great for you (or your brand), but something most people dread doing... Why is this? It would seem that most people struggle with what they should write about from day to day or week to week. Another similarity to dieting and exercise is that there are a million excuses you can use for not sticking to it.
Read more
Last week Donny discussed social rank and Danny Sullivan's post on the topic. Today I came across an article called, "Why 'Social Rank' Will Die in 2011". It seems as though the author believed spammers would kill 'social rank' as they kill many other things in relation to SEO...and he may be right, but I want to be the devil's advocate.
Read more
Your first question might be "What do you mean Google is launching Chrome OS, it's already been out for a year and a half," and you'd be right. However, Google held an official launch event today in which they detailed some of the advancements the OS has made during its time in development and, more importantly, outlined when and how consumers will be able to get their hands on official Chrome OS-touting hardware. Let's start with the features.
Read more
There are far too many businesses that don't pay attention or take advantage of all of the local opportunities there are on the web. From location based services like Yelp to your Google or Bing local listing, you must give your website/business the opportunity to be visible to local searchers. In the past couple of months I have tried to check in to various restaurants that either had incorrect addresses on Yelp or just weren't on there all together.
Read more
LinkedIn recently released it's own Share button much like the frequently used Facebook Like button and Twitter share buttons. They are clearly very late to the game, but in this case, it's certainly better late than never.
Read more
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
