COVID-19. There -- we got that out of the way. In all seriousness, it’s impossible to talk about the future of B2B sales without touching on the coronavirus -- as sick as we all are of discussing it.
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When you search for your primary services, where does your website show up? Most likely, it's showing up below your competitors in Google search results. You may not be on the first page at all - which is a huge problem if you're trying to get leads and customers online. There's a reason why your rankings are low. Even better, there's a solution! Here's everything you need to know.
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You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours. Either way, you're probably asking yourself, “What is B2B inbound marketing!?”
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Showing up in Google search results is all about budget, buyer knowledge, and a sprinkle of unicorn magic. Most businesspeople don't have in-depth knowledge of Google Ads. Not only do they have no idea how Google Ads works; they also have no idea how a Google Ads agency works, or what to expect from their current or potential PPC advertising agency.
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In case you’ve been zoning out for the past couple of decades, let’s catch you up on social media use across the world.
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When it comes to search engine optimization (SEO), the name of the game is to rank as high as possible on popular search engines such as Google and Bing. And in today’s world of digital-first marketing, there are several ways you can approach this task.
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You can have the best content in the world, but it won’t mean anything if people can’t find it! Ranking well on Google search results pages is the best way to ensure visibility for your website. Sometimes it's necessary to go back to the basics of SEO (search engine optimization), because ultimately the groundwork needs to be laid for success to follow.
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For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thing in common -- they help extend your company’s reach (regardless of your industry). It helps to have a large following, but if you don’t there’s a great way to reach a large group of people. Understanding how to properly use paid advertising, in combination with effective social media practices, will put your business on track to being noticed.
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This is a 300-level blog post. If you need a rundown of Inbound Marketing 101, click here for a quick overview. "Digital marketing ... is it worth it?" CEOs can be like old grizzly bears fresh out of hibernation: big, scary, out of touch, and difficult to convince not to eat you. But now you’re convincing them of something new and exciting. You want them to adopt inbound marketing as the company’s primary B2B marketing strategy.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
