Understanding Medical B2B Search Engine Marketing
Who doesn’t love a quick win?
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June 14
May 24
The Risks of Ignoring On-Page and Technical SEO
In today’s digital-first world, your website is more than just a business card – it’s your most powerful tool for attracting and engaging potential customers. For B2B manufacturers, this is especially true. As buyers continue to rely on online searches to inform their purchasing decisions, having a strong online presence is no longer optional; it’s essential.
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May 12
3 Video Marketing Healthcare Strategies for 2021
Video marketing in the healthcare industry is a trend that has been gaining momentum over the years. The massive switch to the virtual world that occurred in 2020 due to the COVID-19 pandemic added fuel to this trend’s fire, and made it a great way to personalize your marketing efforts from afar.
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April 30
Free SEO Tips for Beginners: Understanding SEO Vocabulary
If you’re looking for free SEO tips for beginners, then you’ve come to the right place. SEO is vital for reaching the right audience, improving web traffic, and ultimately driving more sales. An SEO crash course is a great way to get started, but it’ll be difficult to learn if you don’t understand the jargon to begin with.
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April 20
Holly McCully Featured on Marketing Mondays Podcast with Ira Bowman
At protocol 80, collaborating with other digital marketing creators and chatting about topics relevant to the digital marketing space is one of the things we love to do.
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April 20
5 B2B Marketing Trends to Follow (or Avoid) in 2021 & 2022
With the number of people using the internet to find their desired products and services at an all-time high, it’s important to be cognizant of your digital marketing tactics.
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April 13
10 B2B Sales & Marketing Alignment Stats for 2021 (& How to Apply Them)
There is no “I” in team, as they say. And this saying rings true no matter what kind of a team you’re a part of.
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April 05
Checklist for Hosting a Webinar in B2B or Manufacturing
In 2020, the practice of hosting a webinar became more popular and, in the right hands, effective. B2B companies have learned that webinars are great for generating new leads for every stage of the sales funnel.
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March 29
How to Do Content Marketing on a Budget Even Your Boss Will Like
Let’s get one thing clear right off the bat: We all wish we had an unlimited budget for everything. And in today’s world, anything that has to do with marketing has the potential to become expensive. In fact, it’s reported that a full site audit can cost anywhere between $5,000 and $25,000.
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March 15
Using Video in Sales Emails for a Little B2B Personalization
Sales emails are a staple of any digital marketing campaign. They’re essential for maintaining connections with current customers while helping potential new ones progress down the sales funnel. And if you’ve ever had difficulty increasing your email open rate, then maybe you’ve even tried to personalize your email to help them stand out.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
