5 B2B Marketing Trends to Follow (or Avoid) in 2021 & 2022
With the number of people using the internet to find their desired products and services at an all-time high, it’s important to be cognizant of your digital marketing tactics.
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April 20
April 13
10 B2B Sales & Marketing Alignment Stats for 2021 (& How to Apply Them)
There is no “I” in team, as they say. And this saying rings true no matter what kind of a team you’re a part of.
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April 05
Checklist for Hosting a Webinar in B2B or Manufacturing
In 2020, the practice of hosting a webinar became more popular and, in the right hands, effective. B2B companies have learned that webinars are great for generating new leads for every stage of the sales funnel.
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March 29
How to Do Content Marketing on a Budget Even Your Boss Will Like
Let’s get one thing clear right off the bat: We all wish we had an unlimited budget for everything. And in today’s world, anything that has to do with marketing has the potential to become expensive. In fact, it’s reported that a full site audit can cost anywhere between $5,000 and $25,000.
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March 15
Using Video in Sales Emails for a Little B2B Personalization
Sales emails are a staple of any digital marketing campaign. They’re essential for maintaining connections with current customers while helping potential new ones progress down the sales funnel. And if you’ve ever had difficulty increasing your email open rate, then maybe you’ve even tried to personalize your email to help them stand out.
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March 12
High-Quality Web Traffic vs. 'Meh' Traffic: Using Inbound Marketing
You plop down at your computer on a Monday morning for a quick look at your website’s traffic. Let’s say you’re using HubSpot’s analytics. You click the “sources” report for your business website and BAM!
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March 08
Top B2B Hashtag Examples by Industry (Examples Included!)
Hashtags: One of the most underrated marketing tools there is. While many may see these as a trendy joke to post with your highest-quality photo of a dessert, they actually play a massive role in your social media content creation and audience reach.
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March 05
Applying Your B2B Buyer Persona to Healthcare Technology Marketing
A B2B buyer persona is an extremely valuable resource for digital marketers in industries with long sales cycles. And once you have one fully developed, it can really begin to improve your content marketing, especially for niche industries such as healthcare technology.
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March 03
3 Ways Small Business SEO Services Help You Compete with Giants
You're kinda small, and your competition is very, very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves.
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March 03
The Rise of Account-Based Marketing & Extreme Personalization
There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques. It's been around for years but has only recently taken off (as many things are wont to do).
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
