A B2B buyer persona is an extremely valuable resource for digital marketers in industries with long sales cycles. And once you have one fully developed, it can really begin to improve your content marketing, especially for niche industries such as healthcare technology.
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You're kinda small, and your competition is very, very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves.
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There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques. It's been around for years but has only recently taken off (as many things are wont to do).
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It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.
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I don’t know about you, but I probably see at least 4-5 ads a day that scream “FREE TRIAL!” or “7-DAY FREE DEMO,” whether it’s for Disney+ or a contact management software. Seeing so many demos out there on the market got me thinking about how successful these companies actually are.
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Quality -- and not just quantity -- is an essential part of a B2B content marketing strategy. Without quality content, you’ll have no valuable information to provide your prospects, and they’ll find it elsewhere on the internet instead.
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Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards. Why? Because they're a complete waste of your time and resources. You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of inbound marketing).
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The phrase “video content marketing” used to hold little relevance to major companies back before social media platforms became a hotbed for curious consumers. In fact, blogs, web copy, and other written text have dominated the world of marketing for several years.
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In our last article on buyer personas, we talked about some of the things you can do to ruin your personas. Here are the things you can do to make sure they’re awesome.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
