As a marketer, you always seek tools to propel your business forward effectively and efficiently. You may already be familiar with names like Salesforce or Marketo, but there is another more prominent tool to consider, particularly in evaluating its return on investment: HubSpot.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
