Inbound Marketing Blog by protocol 80

August 12

What is Ongoing SEO and Why is it So Important?

By Sara

SEO (search engine optimization) optimizes your website to rank well in the major search engines such as Google, Bing and Yahoo! SEO is imperative to online success because of the following statistics (courtesy of Search Engine Journal): 70-80% of users ignore the paid ads, focusing on the organic results. 75% of users never scroll past the first page of search results. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. SEO is not a one-time endeavor that your business can check off a list and never have to worry about again. Instead, it demands continuous attention to reach its maximum potential and to remain an effective tool for your business. This is where ongoing SEO comes into play. Ongoing SEO analyzes the results of the services initially provided to make sure they are working. Many firms use tools like Google Analytics, MySEOTool, Moz tools, and more to review their activities and then use them to provide ...

July 30

Myth Busters: Content Marketing Edition

By Sara

Do a quick Google search of “content marketing” and you will surely be bombarded with facts, statistics, personal stories, how-to’s, and countless claims by “professionals” about the wonders of content marketing.

July 01

Google Changes Again: Google My Business

By Sara

Google recently rolled out Google My Business, a new platform for businesses to reach their customers. According to Google’s blog, “users tell us that finding these loyal customers can be complex and time-consuming.” Consequently, Google’s My Business is supposed to be more simple and streamlined, allowing users to managing their business listings easier.

May 30

A Guide to Creating Your Google+ Local Page

By Sara

Google Plus Local pages can be a confusing topic when you first find out that there are Google+ brand pages and they aren't the same thing. Don't worry, you aren't alone.

May 27

A Guide to Creating Your Bing Places for Business Listing

By Sara

Every business wants to make connect more to its customers and increase its chances of gaining new customers. “Bing Places for Business is a free service that allows you to add or claim your business listing on Bing and be found by millions of Bing users searching online” Bing. It is simply another outlet for businesses to connect with Internet users and is an excellent opportunity to gain more customers.

May 20

Your Old Friend Email Still Has a Few Tricks Left!

By Sara

A common rumor in marketing and on the Internet is that email is on the way out and will surely be replaced by social media. This is not surprising considering the fact that at the beginning of 2014, 72% of all internet users were on social media. Most Internet users know just how easily and quickly information spreads over social media. In fact, sharing content can be done with the click of a button on various social media sites and that content has the potential to reach millions of people at astonishingly low costs.

May 06

Your First Blog Post

By Sara

Most people know how essential blogging has become to running a business and increasing revenue; however, many small businesses have trouble implementing this marketing tactic. Blogging requires quite a bit of time and effort, and let’s face it, most small business owners work around the clock, leaving little time to worry about starting a blog. But for those people how are ready to give blogging a short, here are some helpful tips to make your life a little easier. Introduce Yourself! This step is easy to overlook but you need to introduce yourself. If you want people to read your blog, they should know who is writing the blog so include a brief autobiography and the history of your business. Try to answer the following questions: What does your business offer? When was your business established? Where are you located? What sets you apart from your competitors? Readers need to feel a strong connection to any author if they are going to continue reading whatever content is being ...

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